Brand Tone

Aspirational & Stylish, Friendly & Enthusiastic, Inspiring & Helpful, Trustworthy & Established, Unique & Original

Brand Values

• •Uniqueness & Originality
• •Quality & Design
• •Customer Joy & Inspiration
• •Style & Refinement
• •Passion
• •Trust & Reliability

Best Practices

• •Maintain Visual & Verbal Synergy: Ensure that the stylish, high-quality imagery used is always complemented by copy that reflects sophistication, aspiration, and uniqueness. The visual tone and verbal tone should always align.
• •Balance "Unique Finds" with "Official Distributor" Messaging: Clearly communicate both aspects of the brand. Use aspirational and discovery-oriented language for unique items, and trustworthy, quality-focused language when highlighting official brand distributorships (e.g., Guess, Liu Jo).
• •Personalize and Engage: Continue the friendly and enthusiastic interaction on social media. Address customers by name where possible, respond promptly and helpfully, and use language that makes them feel valued and understood.
• •Storytelling for "Uniqueness": When promoting "unique products," tell the story behind them if possible – their origin, the designer's inspiration, or what makes them special. This reinforces the "unique" value proposition beyond just stating it.
• •Consistent Cross-Channel Voice: Ensure the tone – aspirational yet friendly, inspiring, and trustworthy – is consistent across the website, all social media platforms (adapting slightly for platform nuances, e.g., more playful on TikTok), email marketing, and even in-store (for their physical brand stores) customer service scripts. Create a simple brand voice guide for all employees who create content or interact with customers.

Social Perception

As a Retailer of Well-Known Brands, As an Online Store (unicbrands.ro), As an Employer, Focus on "Unique Gifts and Products"

Copy Examples

• •Elegance redefined. Discover the new collection at Unicbrands, where timeless style meets contemporary design. Curated pieces that speak to your unique essence. Shop now and elevate your everyday.
• •Searching for that perfect something? ✨ Let Unicbrands inspire your next memorable gift! From unique treasures to beloved brands, find joy in giving. Explore our gift guide today!
• •Dare to be different. At Unicbrands, we celebrate originality with a collection of truly unique finds. Express your individuality with pieces as special as you are. What will you discover?
• •Your official destination for [Brand Name] in Romania. Experience the latest from [Brand Name], backed by the quality and service you trust from Unicbrands. Indulge in iconic style.
• •More than just a store, Unicbrands is your partner in style and joy! We're passionate about bringing you unique finds and designer favorites that make life a little brighter. Come see what's new!