Brand Tone

Fun, Humorous, Approachable, Playful, Inclusive, Youthful, and Encouraging

Brand Values

• •Making Golf Enjoyable
• •Self-Expression and Style
• •Inclusivity
• •Quality and Practicality
• •Community

Best Practices

• •Lead with Personality, Follow with Features: Always start with the fun, humorous angle before mentioning technical details.
• •Embrace the Emoji: Emojis are a core part of the brand's voice. Use them consistently to maintain a friendly, casual tone.
• •Sell the Experience, Not Just the Product: Focus on the feeling of having more fun on the course and use storytelling.
• •Keep it Inclusive and Simple: Avoid overly technical golf jargon, making language welcoming to all skill levels.
• •Turn Negatives into Positives: Acknowledge common golf frustrations with humor to make the brand relatable and position products as fun consolations.

Social Perception

UniCaddie is perceived as a fresh, modern player in the golf accessory market, appealing to younger golfers and those tired of traditional golf. It's seen as a direct-to-consumer lifestyle brand offering fun, personality-driven items and gifts, prioritizing enjoyment over strict competition.

Copy Examples

• •Your golf bag called. It's bored. Time for an upgrade. #UniCaddie #GolfStyle #MakeGolfFun
• •Your new good luck charm is waiting. (Don't blame us for the extra bogeys).
• •Go ahead, three-putt. This cover will still love you. Inspired by your favorite comic book action, the 'BONK!' Mallet Putter Cover is here to add some serious pop to your short game. Made with durable synthetic leather and a soft, protective interior, it keeps your putter safe from dings while you focus on... well, trying to just tap it in. It’s the perfect sidekick for a legendary round.
• •Serious Golf Is Hard. Fun Golf Is Legendary. Shop The Vibe.
• •UniCaddie: For The Love Of The Game. Not The Score.