Brand Tone

practical, helpful, and reassuring

Brand Values

• •Convenience
• •Quality & Performance
• •Customer-Centricity
• •Safety & Trust

Best Practices

• •Lead with the Solution: Start every piece of copy by addressing a customer's problem directly. Instead of "We sell razors," use "Get a smooth, irritation-free shave." This aligns with the brand's practical value.
• •Highlight Practical Features as Benefits: Connect every feature to a tangible benefit. For example, "IPx7 waterproof design" becomes "cleanup is fast and easy because you can rinse it directly under water."
• •Maintain a Reassuring Tone: Always include trust signals in your copy where appropriate. Mentioning the "12-month warranty," "30-day guarantee," or "secure checkout" reinforces customer confidence.
• •Use Clear and Simple Language: Avoid overly technical jargon. The language should be accessible and straightforward, reflecting the product's ease of use. The copy on the website is a good example of this clarity.
• •Amplify the Customer Voice: Continue featuring user-generated content and testimonials. When writing copy, frame it from the customer's perspective. Use "you" and "your" frequently to make the message personal and centered on their needs.

Social Perception

As a Problem-Solver, Trustworthy (for new customers), Community-Oriented

Copy Examples

• •Tired of stressful trips to the groomer? The Unibono All-in-One Pet Grooming Kit makes it easy. With a low-noise motor to keep your pet calm and sharp, snag-free blades for a clean cut, you can achieve professional results from the comfort of your home. Waterproof, cordless, and safe for your furry friend. Shop now with a 30-day money-back guarantee.
• •Smooth skin, simplified. ✨ Our 3-in-1 Electric Razor is your all-in-one solution for face, legs, and bikini line. With three detachable heads, you can customize your shave for flawless results every time, without irritation. Ready for effortless grooming? Tap to shop!
• •Meet your new essential grooming tool. The Unibono Nose & Facial Hair Trimmer isn't just for noses—it's a complete solution for eyebrows, sideburns, and facial hair. Its precision attachments allow for painless, accurate shaping without nicks or burns. Backed by our 12-month warranty for your peace of mind.
• •Grooming day just got an upgrade. Quiet motor? Check. No snags? Check. Happy pet? Double-check. Get the Unibono grooming kit and see the difference. Link in bio for stress-free grooming! #petgrooming #doggrooming #unibono
• •Your Solution to Simpler, Faster Grooming Is Here.