Brand Tone

aspirational, stylish, empowering, and confident. It's also enthusiastic and direct, aiming to make customers feel fashionable and unique

Brand Values

• •Accessibility
• •Empowerment
• •Quality & Style
• •Individuality/Standing Out
• •Simplicity

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your brand's personality (e.g., Empowering, Stylish, Confident, Accessible, Enthusiastic). Provide "do's and don'ts" for language. For example, DO use confident and uplifting language; DON'T use overly casual or slang terms that detract from elegance.
• •Understand Your Audience: Tailor the tone to resonate with your target demographic (e.g., fashion-conscious women seeking style and quality). The language on TikTok is a good example of connecting with a specific audience.
• •Use Consistent Key Messaging: Reinforce core brand values like empowerment, style, and quality in all communications. For Unibella, this means consistently highlighting how their bags help customers feel confident and fashionable.
• •Storytelling with a Purpose: Share stories (even short ones in captions) that reflect the aspirational and empowering nature of the brand. For instance, how a Unibella bag can be part of a customer's success story or a moment of self-expression.
• •Maintain Consistency Across All Channels: Ensure the tone used on TikTok, the website, email marketing, and any other customer touchpoints is harmonious. If the tone is empowering and stylish on social media, product descriptions on the website should echo this.

Social Perception

fashionable, trendy, and desirable bags. The brand is perceived as a way to "potencia tu estilo" (power up your style) and add elegance. The use of "Unibella New York" and "Unibella Mexico" suggests an appeal to a stylish, possibly urban demographic.

Copy Examples

• •Unibella: Your Signature Style, Carried with Confidence. Don't just follow trends, set them. Our latest collection of bags is designed for the woman who owns her look and inspires others. Discover quality craftsmanship and a style that speaks volumes. #UnibellaStyle #EmpoweredElegance
• •Elegance Isn't Expensive, It's Essential. It's Unibella. Elevate your everyday with a Unibella bag. We believe that luxury and practicality go hand-in-hand, offering you stunning designs that don't just look good, they feel right. Find your perfect match today. #AccessibleLuxury #UnibellaBags
• •More Than a Bag. It's Your Statement. What does your bag say about you? Let Unibella help you tell your story. Chic, versatile, and always on point – because you deserve to shine in every occasion. #UnibellaChic #StandOutStyle
• •Unlock Your Inner Fashion Icon with Unibella. Feel the confidence that comes with the perfect accessory. Unibella bags are crafted to complement your unique style, empowering you to step out and conquer your day with flair. Explore the collection. #FashionForward #UnibellaConfidence
• •Unibella Mexico: Define Tu Estilo. Domina Cada Momento. (Unibella Mexico: Define Your Style. Own Every Moment.) Descubre la colección de bolsas que te acompaña en cada aventura urbana. Calidad, diseño y ese toque especial que solo Unibella te da. ¡Haz que tu look hable por ti! #ModaUnibella #EstiloUnico