Brand Tone

Authentic & Story-Driven, Community-Focused & Local, Creative & Artistic, Resilient & Underdog Spirit, Approachable & Passionate, Nostalgic

Brand Values

• •Storytelling
• •Community
• •Authenticity
• •Heritage & History
• •Creativity & Artistry
• •Resilience & Determination
• •Customer Experience
• •Inclusivity & Giving Back

Best Practices

• •Anchor in Authentic Stories: Always tie copywriting back to a genuine story, whether it's the founder's journey, Cincinnati's history, a community member's experience, or the inspiration behind a design. Authenticity is paramount.
• •Embrace the "Underdog" Voice: Infuse a sense of resilience, determination, and quiet confidence that comes from overcoming obstacles or proving doubters wrong. This doesn't mean being arrogant, but rather proud and grounded.
• •Speak the Language of the Community (Streetwear & Art): Use contemporary, culturally relevant language that resonates with the sneaker, art, and streetwear scenes, but ensure it remains inclusive and understandable. Avoid overly niche jargon unless the context is very specific.
• •Highlight "Cincinnati-Centric" Details: Consistently weave in references to Cincinnati landmarks, culture, history, and community pride. This reinforces local identity and makes the brand relatable to its core audience.
• •Prioritize Connection over Commerce: While the goal is to sell, the tone should always emphasize the story, the community impact, or the artistic vision first. The product becomes the tangible outcome of these deeper values. Show genuine passion for the culture, not just the transaction.

Social Perception

Highly Respected for Storytelling, Seen as a Cincinnati Gem, Authentic and Genuine, Community-Oriented, Creative and Unique, Desirable Collaborator, Positive Customer Experiences

Copy Examples

• •Laced with the grit of our streets and the heart of our city. The 'Hometown Echoes' isn't just a sneaker; it's a story whispered by the Ohio River, felt in the cobblestones, and worn by those who carry Cincinnati in their soul. Every stitch a memory, every color a landmark. Walk your story. #UnheardofHeritage #CincyOriginal
• •They said it couldn't be done from here. They said a voice from Cincinnati wouldn't echo. We've spent 16 years proving them wrong, one story, one design, one community connection at a time. This isn't just a brand; it's our testament. It's Unheardof. #MadeInCincy #StoryDriven #CommunityFirst
• •More than threads and soles. It’s about lifting as we climb. This month, proceeds from our 'Queen City Crown' tee go directly to supporting young artists at @LocalYouthArts. Because creativity needs a canvas, and every voice deserves to be heard. Join us in building something beautiful. #UnheardofGivesBack #CincinnatiProud
• •Remember when shopping was an experience, not just a click? We do. Step into Unheardof. Discover rare finds, hear the stories, and connect with a community that shares your passion. We’re more than a store; we’re a piece of Cincinnati history, still being written. Visit us on West 4th. #UnheardofExperience #RetailReimagined
• •The whispers are getting louder... We've been cooking up something that digs deep into the archives of the soul, inspired by a forgotten melody and the resilience it taught us. Get ready to hear the Unheardof. Soon. #UnheardofCollab #StorytellingThroughStyle