Brand Tone

Photography: Evocative, serene, appreciative (of nature, moments), professional, and sometimes nostalgic. Oddballz™ Art & Blog: Whimsical, imaginative, humorous, narrative-driven, and playful. Overall Services/Brand: Creative, professional, customer-focused, and versatile.

Brand Values

• •Creativity & Imagination
• •Quality & Professionalism
• •Storytelling
• •Customer Focus & Collaboration
• •Passion for Art & Nature
• •Versatility & Transformation

Best Practices

• •Segment by Offering: Recognize the distinct tones for traditional photography versus "Oddballz™" art and services. Tailor the voice accordingly. Photography copy can be more reflective and artistic, while "Oddballz™" allows for humor and whimsy. Service descriptions should be professional yet inspiring.
• •Embrace Storytelling: Weave narratives into product descriptions, blog posts, and social media captions, aligning with their stated value of images whispering stories.
• •Highlight Passion and Expertise: Let the genuine enthusiasm for art, nature, and creativity shine through. Mentioning their 25+ years of shared passion adds authenticity.
• •Maintain a Positive and Appreciative Voice: Reflect the overwhelmingly positive feedback they receive. Use language that conveys beauty, quality, and the emotional connection their art fosters.
• •Be Clear and Customer-Centric in Service Descriptions: When discussing custom work or services, shift to a supportive, clear, and professional tone that emphasizes collaboration and meeting client needs, as seen in their FAQ and service pages. Ensure calls to action are inviting.

Social Perception

Positive Acclaim for Artwork, Appreciation for Whimsy (Oddballz™), Trusted Artists, Community Engagement.

Copy Examples

• •For a Landscape Photograph (Evocative, Serene): Lose yourself in the quiet majesty of 'Sunset Over Serenity Lake.' Each glance reveals a new layer of tranquil beauty, a timeless moment captured forever. Bring the peace of the wild into your home. Explore the print.
• •For an "Oddballz™" Art Piece (Whimsical, Humorous): Meet Bartholomew, the badger who believes he's a renowned opera singer (mostly on Tuesdays). This 'Oddballz™' creation is guaranteed to bring a smile and a story to any room. Dare to be different? Adopt Bartholomew today!
• •For a Custom Design Service (Professional, Customer-Focused): Your vision, our craft. At Unfocussed Photography & Art, we transform your ideas into compelling visual stories. From custom illustrations to unique brand imagery, let's create something extraordinary together. What story can we help you tell?
• •For a Blog Post Teaser (Narrative-Driven, Imaginative): Ever wondered what happens when a phoenix gets tired of the same old fiery rebirth? Fernessa the Combustible did. Dive into our latest 'Captured Tale' and discover a story of moss-covered divas and eco-spiritual justice. You won't look at your houseplants the same way again!
• •For a General Brand Ad (Creative, Versatile): Beyond the lens, beyond the canvas – Unfocussed Photography & Art is where moments become memories and imagination takes flight. Discover fine art photography, whimsical digital creations, and bespoke design services. Your world, beautifully unfocussed.