Brand Tone

Authentic & Transparent, Inspirational & Motivational, Community-Focused & Engaging, Streetwise & Creative, Purpose-Driven & Conscious, Humble & Passionate

Brand Values

• •Growth & Evolution
• •Authenticity & Storytelling
• •Community & Connection
• •Creativity & Self-Expression
• •Resilience & Passion
• •Giving Back & Sharing Knowledge
• •Meaning & Purpose

Best Practices

• •Embrace Authentic Storytelling: Always circle back to the core narrative of growth, resilience, and the founder's journey. Use "we" to foster a sense of community, but also allow Brema's personal voice and inspiration to shine through where appropriate.
• •Use Inspirational and Empowering Language: Incorporate words and phrases that evoke motivation, passion, evolution, and the idea of leaving a mark. Frame products not just as clothing, but as tools for self-expression and part of a larger journey.
• •Highlight Community and Connection: Regularly speak to and about the "Unfinished Legacy family." Emphasize shared values and the experience of being part of the brand, whether through events or online engagement.
• •Maintain a Grounded Yet Aspirational Voice: While the brand has achieved significant success, the tone should remain humble and connected to its roots, even as it inspires customers to reach for their own potential. Avoid overly corporate or detached language.
• •Be Transparent and Process-Oriented: Continue to share behind-the-scenes glimpses, the "why" behind designs, and the hands-on nature of the brand (like screen-printing). This reinforces authenticity and the "DIY passion project" origins.

Social Perception

Respected & Admired, Innovative & Engaging, Community-Oriented, High Quality & Stylish, Inspirational Immigrant Story, Voice for Important Issues, Growing National Presence

Copy Examples

• •Headline: More Than Apparel. It's a Movement. Body: Unfinished Legacy isn't just about what you wear. It's about the story you're writing, the growth you're chasing, and the community you build along the way. Wear your journey.
• •Headline: From Milwaukee Streets to Your Story. Body: Born from passion, built by community. Unfinished Legacy brings authentic streetwear designed for those who are constantly evolving. Discover pieces that speak your truth.
• •Headline: The Butterfly Effect: Wearable Art, Unmistakable Meaning. Body: Our signature butterfly isn't just a design; it's a symbol of rebirth, resilience, and the beauty of an Unfinished Legacy. Find your wings.
• •Headline: Screen-Printed. Story-Driven. Body: Every Unfinished Legacy piece is crafted with intention. Join us at our next pop-up or explore our latest drop online – apparel that’s as unique as your journey.
• •Headline: Your Legacy is Unfinished. Dress Accordingly. Body: Inspired by the continuous pursuit of growth, our collections are for the creators, the dreamers, the ones always building. What will you create today?