Tono de Marca

Authentic/Knowledgeable, Community-Oriented/Engaging, Enthusiastic/Passionate, Supportive/Customer-Focused, Edgy/Urban

Valores de Marca

• •Passion for Graffiti Culture
• •Quality and Expertise
• •Community Building
• •Authenticity
• •Creativity Support

Mejores Prácticas

• •Speak the Language: Use authentic slang and terminology that resonates with the graffiti community, but avoid forcing it if it doesn't feel natural. Stay current with the culture's vernacular.
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for graffiti art and its tools shine through in product descriptions, social media interactions, and all content. Highlight the expertise of the team.
• •Foster Community Consistently: Continue engaging directly with customers on social media, respond to comments and DMs personally, and create content that makes them feel part of the "UNFADE army."
• •Be an Authority, Authentically: Position UNFADE as experts by sharing knowledge, tips, or artist spotlights. Ensure all claims of expertise are backed by genuine understanding and quality products.
• •Maintain Visual and Verbal Cohesion: Ensure the visual elements (graphics, video style) align with the edgy, urban, and authentic verbal tone across all platforms, from the website to social media posts.

Percepción Social

Trusted Supplier, Knowledgeable and Embedded in the Culture, Responsive and Engaging, International Reach

Ejemplos de Copy

• •Headline: Unleash Your Vision. The City is Your Canvas. Body: From crisp lines to bold fills, UNFADE stocks the tools every writer needs. Rooted in the culture, run by artists. #UnfadeYourArt #GraffitiEssentials
• •Headline: Fresh Drops! Level Up Your Kit. Body: New a-can just landed, plus markers that flow like butter. The UNFADE crew knows what you need to make your mark. Cop yours before they're gone. #GraffitiGear #StreetArtSupplies
• •Headline: More Than a Shop. We're Your Crew. Body: Got questions? Need advice on the right cap? We're here for it. The UNFADE team lives and breathes graffiti. Join the UNFADE Army! #UnfadeCommunity #GraffitiLife
• •Headline: Lay Down Lines That Last. Body: Don't settle for less. We stock the premium paint and ink that real heads trust. Quality that speaks for itself, from our walls to yours. #TrueToTheArt #UnfadeQuality
• •Headline: Seen Our Latest TikTok? We Packed Your Order! Body: Big up to everyone repping UNFADE! We see you, we appreciate you. Keep tagging us in your work – we're stoked to see what you create. #UnfadeFAM #CustomerLove #GraffitiCulture