Brand Tone

Empowering & Confident, Friendly & Approachable, Problem-Solving & Reassuring, Enthusiastic & Trendy

Brand Values

• •Ease & Convenience
• •Beauty & Self-Expression
• •Quality & Innovation
• •Customer Satisfaction
• •Cruelty-Free

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Be Consistent Across All Channels
• •Focus on Benefits, Not Just Features
• •Listen and Adapt (Slightly)

Social Perception

Positive for Product Efficacy, Innovative & Modern, Good Alternative, Engaged Community (on social media), Trustworthy (for online shoppers)

Copy Examples

• •Tired of lash glue drama? Get flawless, magnetic lashes in seconds with Lashyz! ✨ No stress, just stunning eyes.
• •Hey, Lashyz Lovers! 👋 Ready to upgrade your lash game? Our magnetic kits make it SO easy to get that wow-factor look. 😉 Which style is your go-to? #LashyzStore #MagneticLashes #EasyBeauty
• •Step out with ultimate confidence. Our 'Sassy' magnetic lashes deliver bold volume and a captivating curl, all with a feather-light feel and a hold you can trust all day. Game-changer? Absolutely.
• •Unlock Your Easiest, Most Gorgeous Lashes Yet...
• •Finally! Magnetic lashes that *actually* work and feel amazing. Quick to apply, reusable, and totally glam. Shop Lashyz Store now and say goodbye to messy glue forever!