Brand Tone

Mystical, Educational, and Welcoming

Brand Values

• •Spirituality & Well-being
• •Ethical Sourcing
• •Quality & Authenticity
• •Community
• •Aesthetic Beauty

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your tone (Mystical, Educational, Welcoming) and values. Include a list of "words we use" (e.g., magic, energy, journey, vibe, intuition, healing) and "words we avoid" (e.g., cheap, cure, guarantee). This ensures anyone writing for the brand stays consistent.
• •Always Blend Education with Mystique: In every piece of copy, aim to both inform and inspire. Don't just list the properties of a crystal; tell the story of its energy. Use evocative, sensory language to describe how it feels and the atmosphere it creates.
• •Prioritize Community Language: Use inclusive and warm language like "you," "we," "our community," and "friends." Ask questions to encourage comments and interaction. When responding, maintain a friendly and personal tone to reinforce the feeling of a connected community.
• •Maintain Visual and Textual Cohesion: Ensure the tone of your copy matches the aesthetic of your visuals. If your images are dreamy, ethereal, and high-quality, your words should be as well. An inconsistent message between what people see and what they read can erode trust.
• •Focus on the Transformation, Not Just the Product: Frame your copy around the customer's benefit and spiritual journey. Instead of saying "Buy this crystal," say "Invite peace into your life with..." This shifts the focus from a simple transaction to a meaningful, transformative experience, which aligns with the core values of a spiritual brand.

Social Perception

Unearthed Vibes is perceived positively as a reputable and high-quality source for crystals and spiritual tools. Customers view the brand as trustworthy, knowledgeable, and aesthetically pleasing. The owners are seen as friendly and helpful, which adds a personal touch that customers appreciate. The brand successfully avoids the "predatory" label that some crystal shops in tourist areas acquire by offering fair prices and authentic products. Their active and welcoming presence on social media reinforces this positive perception, building a loyal community around the brand.

Copy Examples

• •Connect with the divine feminine. ✨ Our new Moonstone palm stones have just arrived, each one shimmering with ethereal light and the promise of new beginnings. Moonstone is a powerful gem for enhancing intuition, balancing emotions, and tapping into the gentle energy of the moon. Hold it during meditation or place it on your nightstand to invite lucid dreams. Are you ready to embrace your inner goddess? Tap to shop now. #UnearthedVibes #Moonstone #CrystalHealing #DivineFeminine #Intuition
• •Every order is a little box of magic sent your way. 💖 We see every purchase as a step on your spiritual path, and we’re so honored to be a part of it. P.S. We always add a little extra gift to say thank you! 😉 #CrystalShop #PackingOrders #SmallBusiness #SpiritualTikTok #GoodVibes
• •Subject: 🌿 Your Weekly Energy Cleanse: Meet Black Tourmaline Body: Hi [Customer Name], Feeling overwhelmed by the energy of the world? It's time for a spiritual reset. This week, we're focusing on the ultimate protector: Black Tourmaline. This powerful grounding stone acts as an energetic shield, deflecting negativity and cleansing your aura. Place it by your front door to keep your home's energy pure or carry it with you for protection on the go. Discover our hand-picked Black Tourmaline pieces and create your sacred sanctuary. Shop Protection.
• •Headline: New to Crystals? We've Got You. Body: Your spiritual journey starts here. At Unearthed Vibes, we make finding the right crystal easy and beautiful. From Rose Quartz for love to Amethyst for peace, our starter kits are curated to bring positive energy into your life. We believe everyone deserves good vibes. ✨ Explore our collections and find your perfect match. #CrystalsForBeginners #SpiritualWellness #EnergyHealing #UnearthedVibes
• •Product: Amethyst Cluster Title: Majestic Amethyst Cluster – The Stone of Tranquility Description: Invite a sense of calm and spiritual clarity into your space with this breathtaking Amethyst cluster. Known for its ability to soothe the mind and open the third eye, Amethyst is the perfect companion for meditation, stress relief, and restful sleep. Each unique cluster is ethically sourced and pulses with high-vibrational energy. Let its gentle purple rays transform your home into a haven of peace. Intention: Peace, Intuition, Stress Relief Chakra: Third Eye, Crown Origin: Brazil