Brand Tone

Edgy & Provocative, Exclusive & Aspirational, Youthful & Streetwise, Confident & Understated, Emotional & Introspective

Brand Values

• •Individuality & Self-Expression
• •Exclusivity & Rarity
• •Quality (Implied)
• •Street Culture Authenticity
• •Creativity

Best Practices

• •Develop a Core Lexicon
• •Prioritize Visual Storytelling with Minimalist Text
• •Maintain an Aura of Exclusivity
• •Speak to Individuality and Confidence
• •Adapt Tone Slightly by Platform, but Keep Voice Consistent

Social Perception

Positive Customer Ratings, Streetwear Appeal, Engaged Community (Visual Platforms), Limited Mainstream Discussion, Potential for Niche Following

Copy Examples

• •DROP 00X: Define Your Own Saints. Limited pieces. Eternal vibe. Shop now before it's history. #undrrare #streetwear #limitededition
• •Embrace the duality. Premium heavyweight cotton, cut for a statement. The 'Sinner' T-Shirt isn't just apparel; it's an attitude. Own it. 100% Cotton. Oversized Fit.
• •Rare fits for those who don't follow. This is how we wear UNDRRARE. Show us your style. #undrrarevibes #streetfashion #stylechallenge
• •UNDRRARE: Access the Unseen. Your exclusive look at what's next.
• •Too Rare To Die. Too Bold To Conform. Discover the latest from UNDRRARE.