Brand Tone

Practical & Solution-Oriented, Informative & Helpful, Innovative & Confident, Approachable & Customer-Focused

Brand Values

• •Problem-Solving & Innovation
• •Quality & Durability
• •Practicality & Convenience
• •Security & Protection
• •Customer Support & Transparency
• •Support Local Manufacturing

Best Practices

• •Focus on the Solution: Always highlight how UNDOR Garage products solve a specific customer pain point (e.g., damaged cables, open garage doors, pests). Clearly communicate the practical benefits.
• •Be Clear and Informative: Use straightforward language. Provide all necessary information about product features, installation (including the need for a new door seal), and benefits without jargon.
• •Emphasize Quality and Origin: Consistently mention "Made in Canada" and the durable, high-quality materials to build trust and highlight product value.
• •Maintain an Approachable and Helpful Stance: Frame communications as if offering helpful advice. Encourage questions and provide accessible customer support.
• •Showcase Practicality and Ease of Use: Stress the DIY aspect and how the product integrates seamlessly into a homeowner's routine, adding convenience and security.

Social Perception

A Provider of a Niche, Useful Product, Effective and Reliable, Good Quality, Helpful for EV Owners, A Company with Responsive Customer Service

Copy Examples

• •Stop Crushing Your EV Charger Cable! Body: Secure your investment and keep your garage sealed with UNDOR Pro Protect. Our patent-pending, Canadian-made solution lets you charge your EV with the garage door closed – no gaps, no pests, no problem. Easy DIY installation. Order yours today!
• •Charge Smarter, Not Harder. Body: Tired of leaving your garage door ajar to charge your EV? The UNDOR cable protector offers a sleek, secure way to run cables outside while keeping your garage safe from weather and critters. Built tough in Canada.
• •Your Garage: Sealed. Your Cables: Safe. Body: Introducing the UNDOR Pro Protect – the innovative solution for running EV chargers, hoses, and cords under your closed garage door. Enjoy peace of mind with our durable, easy-to-install protector.
• •DIY Solution for a Secure Charge. Body: Protect your Level 2 EV charging cable without costly modifications. UNDOR installs easily on your garage floor, allowing your door to close fully while safeguarding your cable. Keep pests out and convenience in!
• •Canadian Innovation for Your Garage. Body: The UNDOR Pro Protect is proudly designed and manufactured in Canada, offering a robust, gapless solution for EV charging cables and more. Keep your garage secure and your cables protected.