Brand Tone

Calm and Mindful, Supportive and Gentle, Authentic and Sincere, Understated and Elegant, Approachable

Brand Values

• •Comfort
• •Mindfulness & Inner Focus
• •Modesty & Inclusivity
• •Quality & Craftsmanship
• •Authenticity
• •Well-being

Best Practices

• •Emphasize "Feeling" over "Features": Focus on how the clothing feels and the emotional/mental state it supports.
• •Use Gentle and Evocative Language: Incorporate words like "soft," "gentle," "calm," "serene," "mindful," "flow," "breathe," "nurture," and "support."
• •Maintain an Authentic Voice: Be sincere in product descriptions and communications.
• •Align with Visuals: Ensure the copy reflects the calm, natural, and understated aesthetic of the brand's photography and website design.
• •Reinforce the "Undigital" Philosophy: Subtly weave in the core concept of finding freedom and connection away from digital distractions.

Social Perception

Reliable source for comfortable, stylish, and modest yoga wear that is reasonably priced. Appreciated for designs that don't cling to the body and for their gentle color palettes. Japanese origin and attention to detail are also seen positively. Growing awareness and positive reputation within the Japanese yoga community and potentially beyond.

Copy Examples

• •Headline: Find Your Flow, Effortlessly. Body: Our [Product Name] top moves with you, offering gentle support and quiet comfort, so your focus remains inward. Experience the freedom of undigi – yoga wear designed for your true self. Call to Action: Explore Comfort
• •Headline: Beyond the Mat, Beyond the Noise. Embrace Your Practice. Body: In a world that’s always ‘on,’ undigi invites you to reconnect. Our thoughtfully crafted pieces are designed for minimal distraction and maximum presence. Feel the difference of un-digital wear. Call to Action: Discover Your Sanctuary
• •Headline: Gracefully Covered, Confidently You. Body: Yoga is a personal journey. Our [Product Name] pants offer elegant coverage without compromising on style or movement, allowing you to explore your practice with complete peace of mind. Call to Action: Shop Modest Styles
• •Headline: Softness That Nurtures, Quality That Lasts. Body: Crafted with care in [Material, e.g., breathable cotton/soft blends], our yoga wear feels like a gentle embrace. Designed in Japan for lasting comfort and timeless style. Call to Action: Feel the Quality
• •Headline: Undigi: Where Your Inner Peace Finds Its Outer Comfort. Body: More than just clothing, undigi is a feeling. It’s the quiet confidence that comes from comfortable, supportive wear that lets you be. Begin your mindful movement with us. Call to Action: Start Your Undigi Journey