Brand Tone

Warm and Personal, Sentimental and Emotional, Creative and Inspiring, Trustworthy and Customer-Oriented

Brand Values

• •Making Memories
• •Personal Connection
• •Quality and Craftsmanship
• •Joy and Happiness
• •Creativity

Best Practices

• •Embrace Storytelling: Focus on the emotional aspect of the products. Instead of just listing features, tell a story about how the product can create or preserve a special moment. Use language that evokes feelings of warmth, love, and nostalgia.
• •Maintain a Personal Touch: Continue using "X MaRcelA" where appropriate and infuse copy with a sense of personal care and passion, as if Marcela herself is speaking to the customer. Use "we" and "you" to create a direct, friendly conversation.
• •Highlight Uniqueness and Personalization: Emphasize what makes each "detalle" special – the ability to customize, the quality craftsmanship, and the thought behind it. Use words like "unique," "special," "personalized," "crafted for you."
• •Be Authentic and Heartfelt: The brand's strength lies in its genuine approach. Copy should always feel sincere and driven by the desire to help customers express affection and preserve memories, rather than just making a sale.
• •Engage with Positivity and Warmth: In all communications, from product descriptions to social media replies, maintain a consistently positive, helpful, and warm tone. Use emojis thoughtfully to enhance this friendliness, mirroring their current successful social media style.

Social Perception

Highly Positive, Reliable and Attentive, Unique and Special, Emotionally Resonant

Copy Examples

• •For a new Baby Journal: "Capture every precious first. Our Baby Journal is more than a book; it's a treasure chest for the moments that take your breath away. Lovingly designed by Marcela to hold your family's most beautiful story."
• •For a "Love Journal" Anniversary Promotion: "This anniversary, gift more than just an item – gift a shared journey. With 'The Love Journal,' rediscover your favorite memories and dream up new adventures together. Because every love story deserves to be written."
• •Instagram Post for a Personalized Mug: "Start their day with a smile! ☕ Our personalized mugs are crafted to turn a simple coffee break into a warm hug. What unique detail will you add? #UnDetalleShop #GiftsFromTheHeart #XMarcela"
• •Facebook Ad for "The Bucket List Journal": "Dream it. Plan it. Live it. ✨ 'The Bucket List Journal' by Un Detalle Shop is your companion for all the adventures life has in store. What's the first dream you'll write down? Create your story, one detail at a time."
• •General Brand Post: "At Un Detalle Shop, we believe the best gifts are those that tell a story. Each piece, crafted with love by Marcela, is a chance to create an unforgettable moment. What memories will you make today?"