Brand Tone

Helpful & Supportive, Reliable & Trustworthy, Approachable & Friendly, Efficient & Professional, Value-Oriented

Brand Values

• •Customer Service Excellence
• •Accessibility & Affordability
• •Reliability & Quality
• •Supporting Education & STEM
• •Integrity & Trust
• •Adaptability & Modernization
• •Community/Partnership

Best Practices

• •Prioritize Helpfulness: Always frame copy around solving a customer's problem or meeting their need. Use clear, straightforward language and avoid overly technical jargon unless targeting a specifically technical audience. Provide solutions and support.
• •Emphasize Reliability and Trust: Consistently mention authorization (e.g., "Authorized Texas Instruments Dealer"), years in business, and commitment to quality. Use testimonials and positive review snippets where appropriate to build social proof.
• •Maintain an Approachable, Friendly Voice: Use a conversational yet professional style. Address the audience directly (e.g., "you," "your students"). Let the company's personality and history shine through where appropriate, like the "groovy van" story. Customer service interactions in copy (like chatbot scripts or FAQ responses) should mirror the helpful, courteous tone praised in reviews.
• •Highlight Value and Efficiency: Clearly communicate competitive pricing, fast shipping, and easy ordering processes. Make it easy for customers to understand the benefits of choosing Underwood Distributing.
• •Be Educator-Centric: Tailor messaging to the specific needs and challenges of teachers, schools, and students. Understand their budget constraints, curriculum needs, and the importance of reliable classroom tools. Use language and imagery that resonates with the educational community.

Social Perception

Highly Positive, Go-To Source for Calculators, Excellent Customer Support, Fast and Dependable, Trustworthy Small Business

Copy Examples

• •Headline: Still Searching for the Right Calculator? Your Students Deserve the Best Tools. Body: At Underwood Distributing, we've been helping educators like you equip their classrooms for success since 1973. As authorized Texas Instruments dealers, we offer a wide range of reliable calculators and STEM tools at prices that make sense for your budget. Get fast shipping and friendly support you can count on. Let's find the perfect fit for your classroom today! Call to Action: Shop Calculators Now & Save!
• •Headline: Don't Let a Broken Calculator Derail Learning. Fast Replacements, Friendly Prices. Body: Need a specific calculator part or a quick replacement? We get it. Underwood Distributing offers genuine accessories and a huge selection of new and even refurbished calculators to get your students back on track quickly. Experience our top-rated customer service and see why schools across the country trust us. Call to Action: Find Your Calculator Parts
• •Headline: Your Trusted Partner in STEM Education. Quality Tech, Budget-Friendly Solutions. Body: For over 50 years, Underwood Distributing has been dedicated to making essential classroom technology accessible and affordable. From graphing calculators to innovative STEM kits, we provide the tools educators need with the service they deserve. Call to Action: Explore Our School Resources
• •Social Media Post (Image: Colorful array of TI calculators): Text: Brighten up your math lessons! 🌈 Did you know we stock a wide variety of colors for popular TI calculators like the TI-84 Plus CE? Get the genuine tools your students need, fast shipping, and prices that won't break the budget. What color will your class choose? #ClassroomTech #TeacherLife #TexasInstruments #STEMeducation #UnderwoodDist Link: [Link to TI-84 Plus CE page]
• •Email Subject: Unlock Classroom Potential with Underwood Distributing! Body: Hi [Teacher Name], Gearing up for the semester? At Underwood Distributing, we're more than just a supplier; we're your partner in education. Count on us for authentic Texas Instruments calculators, quick deliveries, and customer service that’s always ready to help. Plus, our competitive pricing helps you stretch that school budget further. Call to Action: See Our Latest Educator Deals