Brand Tone

friendly, approachable, and body-positive

Brand Values

• •Comfort
• •Quality and Durability
• •Affordability
• •Inclusivity
• •Sustainability

Best Practices

• •Prioritize Comfort-Focused Language: Always use words and phrases that evoke a sense of comfort, softness, and ease.
• •Maintain a Friendly and Approachable Voice: Address your audience directly and use a conversational tone. Avoid overly technical jargon.
• •Emphasize Inclusivity: Use imagery and language that represents women of all shapes and sizes.
• •Highlight Quality and Durability: Consistently mention the high-quality materials and long-lasting nature of your products.
• •Be Genuine and Transparent: Encourage customer feedback and showcase real reviews to build trust and authenticity.

Social Perception

The public perceives Underwhere Malaysia as a reliable source for comfortable and high-quality seamless underwear. Customers appreciate the softness of the fabric and the "second skin" feel of the products. The brand is seen as a local Malaysian business that understands the needs of its customers, offering products suitable for everyday wear, including during pregnancy.

Copy Examples

• •Headline: Feel the Freedom of Seamless Comfort. Body: You deserve underwear that feels like a second skin. Our BarelyThere collection is so soft and stretchy, you'll forget you're even wearing it. Perfect for any outfit, any day.
• •Headline: Your Curves, Our Comfort. Body: At Underwhere, we celebrate every body. Our seamless bras and panties are designed to hug your curves and move with you, providing the support you need without sacrificing comfort.
• •Headline: The Secret to a Flawless Look. Body: Say goodbye to visible panty lines. Our seamless underwear is the perfect foundation for any outfit, from your favorite gym leggings to your most elegant dress.
• •Headline: Buttery Soft, All Day Long. Body: Made from a unique blend of nylon, modal, and spandex, our underwear is as soft as it is durable. Experience the Underwhere difference and feel comfortable and confident from morning to night.
• •Headline: For Women, By Women. Body: We get it. We're women too. That's why we created Underwhere - to give you the comfortable, affordable, and high-quality undergarments you deserve.