Brand Tone

Helpful & Solution-Oriented, Encouraging & Motivational, Practical & Informative, Enthusiastic & Passionate, Direct & Confident

Brand Values

• •Innovation
• •Enhancing Experience
• •Quality & Reliability
• •Customer Focus
• •Perseverance/Endurance

Best Practices

• •Focus on the Swimmer's "Why": Always connect product features to the swimmer's core motivations: overcoming boredom, increasing workout duration/intensity, making swimming more enjoyable, or achieving fitness goals. Use language that resonates with their dedication.
• •Use Active, Encouraging Language: Employ verbs that inspire action and a positive mindset (e.g., "transform," "unlock," "dive in," "discover," "enhance"). Maintain an upbeat and supportive tone.
• •Highlight Practical Benefits & Solutions: Clearly explain *how* the products solve specific swimmer problems (e.g., "secure-fit Swimbuds mean no more interruptions," "easy drag-and-drop for your playlists"). Be informative and build confidence in the product's utility.
• •Emphasize a Shared Passion for Swimming: Use terminology and scenarios that swimmers understand and relate to (e.g., "lap swimming," "flip turns," "personal best"). This builds rapport and positions the brand as an insider.
• •Maintain Clarity and Simplicity: While enthusiastic, ensure the copy is easy to understand, avoiding overly technical jargon unless explaining a key differentiator. The primary message of enjoying audio underwater should always be clear.

Social Perception

Problem Solver, Specialized & Niche Expert, Generally Reliable with Some Quality Concerns, Improves Motivation & Enjoyment, Good for Audiobooks and Podcasts, Innovative (especially Delphin)

Copy Examples

• •Headline: Tired of Silent Laps? Body: Transform your swim from a chore into a joy. With Underwater Audio, your favorite music, podcasts, and audiobooks dive in with you. Experience crystal-clear sound beneath the surface and find your new personal best. Swim further, feel stronger, and love every minute.
• •Headline: Your Swim. Your Soundtrack. Uninterrupted. Body: Don't let water silence your motivation. Our 100% waterproof players and secure-fit Swimbuds are designed by swimmers, for swimmers. Easy to use, built to last, and ready to make every lap count. Dive into a better workout today.
• •Headline: Unlock a New Level of Swim Training. Body: Push past your limits with the power of sound. Underwater Audio delivers the quality and reliability you need to stay focused and energized in the pool. From intense training sets to relaxing recovery swims, we’re your perfect underwater audio companion.
• •Headline: Make Waves with Your Favorite Playlists. Body: Why should your audio stay dry? Experience the freedom of listening to Spotify, Audible, or your own MP3s while you swim. Our innovative Delphin player brings your apps to the pool, making every stroke more enjoyable.
• •Headline: The Secret to a More Motivating Swim? It's All in Your Ears. Body: Join thousands of swimmers who’ve discovered the joy of underwater audio. Our ergonomic designs ensure comfort and a perfect seal, delivering immersive sound that cuts through the monotony. Get ready to look forward to your pool time like never before.