Brand Tone

Warm, Sentimental, and Approachable

Brand Values

• •Thoughtfulness
• •Personalization
• •Celebration of Connections
• •Craftsmanship

Best Practices

• •Lead with Emotion: Always start by focusing on the feeling or the memory the product evokes. Use words like "cherish," "celebrate," "remember," and "connect" to frame the product's value.
• •Tell a Story: Frame products within a narrative. Instead of saying "Customizable photo frame," say "Frame your happiest memory." This helps the customer visualize the product in their own life.
• •Use "You" and "Your": Speak directly to the customer. This makes the copy feel more like a personal conversation and less like a generic advertisement, reinforcing the brand's approachable tone.
• •Highlight the "Why," Not Just the "What": Explain *why* the product is special. It ’s not just a plaque; it ’s a way to make a memory tangible. It ’s not just a keychain; it ’s a way to keep a loved one close.
• •Maintain Visual and Verbal Consistency: Ensure the tone of your copy matches the warmth and simplicity of your product photography and website design. Every touchpoint, from a Facebook post to a product description, should feel like it comes from the same friendly and sentimental brand voice.

Social Perception

A Go-To Source for Meaningful Gifts, Charming and Trustworthy, Creative and Inspiring

Copy Examples

• •Turn your favorite song into a timeless memory. ❤️ Our new Personalized Music Plaque is here! Add your special song, a beloved photo, and your names to create a gift that truly sings. Perfect for anniversaries or just because. Tap to design yours and keep your melody alive forever.
• •Carry a precious moment with you, wherever you go. This isn't just a keychain; it's a tiny treasure chest that holds a cherished memory close. Meticulously crafted and personalized with your favorite photo, it ’s a small, everyday reminder of the people and places that make your heart full. A perfect, thoughtful gift for loved ones near or far.
• • ✨ Creating heartfelt, personalized gifts for all of life's moments. 🎁 Lasting keepsakes, made with love. 👇 Shop your story. [Website Link]
• •The night we met, the day you were born, the moment we said 'I do.' Some nights are unforgettable. Capture your special night forever with a custom star map. A unique and romantic gift that charts the stars from your most meaningful moment. #StarMap #AnniversaryGift #PersonalizedGift #UnderTheRainbowGifts
• •A Gift as Unique as Their Story. (Email body intro): "Hi [Customer Name], finding the perfect gift means finding something that speaks from the heart. At UnderTheRainbowGifts, we specialize in turning your memories into beautiful keepsakes that will be cherished for years to come..."