Brand Tone

Warm, Inspiring, and Passionate

Brand Values

• •Creating Coziness and Comfort: Helping customers make their homes a haven.
• •Timeless Beauty: Focusing on enduring styles like Modern Farmhouse, Cottage, and Coastal, as well as timeless vintage pieces, rather than fast trends.
• •Uniqueness and Curation: Offering a special selection of items, including unique estate and vintage finds that tell a story.
• •Quality and Durability: Providing products that are well-made and meant to last.
• •Passion for Home: A genuine love for home decor and the joy of creating beautiful living spaces.
• •Heritage and Story: Valuing items with a past and the charm of "generational heirloom pieces."

Best Practices

• •Embrace "Cozy" and "Inspiring" Language: Consistently use words that evoke warmth, comfort, beauty, and inspiration (e.g., cozy, inviting, charming, beautiful, inspire, dream, love, heart).
• •Tell the Story (Especially for Vintage): When featuring unique or vintage items, share a brief story about their origin or what makes them special. This enhances the passionate and curated aspect of the brand.
• •Focus on the "Why": Connect products to the customer's desire for a beautiful, comfortable, and personal home. Explain how an item can enhance their life or space, not just what it is.
• •Maintain a Positive and Enthusiastic Voice: Let the genuine passion for home decor and curated finds shine through. Use exclamation points judiciously to convey excitement.
• •Be Authentic and Relatable: Share your love for creating a beautiful home in a way that resonates with your audience. Avoid overly formal or generic corporate language. Use "we" and "you" to create a direct, personal connection.

Social Perception

Positive and Appreciative

Copy Examples

• •Drea(m)ing of a cozier couch? ✨ Our new collection of plush pillows has arrived, ready to wrap your home in warmth and timeless style. Each one is chosen to inspire comfort and beauty in your favorite spaces. Snuggle up and shop the look!
• •Spotted! And oh, what a find! This exquisite vintage ceramic vase just whispered stories of past eras as we sourced it from a charming Texas estate. Imagine the character and soul it could bring to your mantel or entryway. Truly one-of-a-kind and waiting to begin its next chapter with you. Tap to make it yours before it’s gone! #VintageTreasure #CuratedHome
• •Hello, sunshine & happy homes! ☀️ We believe every corner of your space should tell your story and radiate joy. From modern farmhouse charm to coastal breezes, we're here to help you discover pieces you’ll absolutely love. What are you dreaming of creating today? #UnderTheCopperRoof #HomeInspo
• •Email Subject Line for a Sale: Cozy Up Your Home & Save! ✨ Special Prices on Our Most Loved Decor Email Body Snippet: There's no place like a home you adore. At Under The Copper Roof, we're passionate about bringing you pieces that make your heart sing. For a limited time, enjoy [discount]% off select items that promise to add that perfect touch of warmth and personality to your sanctuary...
• •Let the gentle flicker and soothing scent of our [Scent Name] candle transform your room into a tranquil retreat. Hand-poured with love and designed to create an ambiance of pure comfort. Because every home deserves moments of serene beauty. Light it up and unwind.