Brand Tone

Encouraging, Motivational, Expert, Authoritative, Results-Oriented, Confident, Modern, Accessible

Brand Values

• •Personalized Improvement
• •Structured & Purposeful Practice
• •Accessibility to Expertise
• •Results & Accountability
• •Community & Support

Best Practices

• •Always Emphasize Personalized Benefits: Frame every feature and piece of advice around how it directly helps the *individual golfer* achieve *their specific goals* (e.g., "Your personalized plan to break 80," not just "Break 80 plan").
• •Use Strong, Action-Oriented Verbs and Confident Language: Employ words like "Unlock," "Master," "Achieve," "Transform," "Guarantee." Back up claims with data or the "Go Low Guarantee" to reinforce confidence.
• •Maintain an Encouraging and Supportive Voice: Acknowledge the challenges of golf but always offer a clear path to improvement. Use aspirational language that motivates users to put in the effort (e.g., "Join our team of tenacious dreamers").
• •Showcase Expertise Subtly but Clearly: Refer to PGA Professionals, data-driven insights (like Strokes Gained), and structured methodologies without being overly technical or intimidating. Focus on the *results* of the expertise.
• •Ensure Clarity and Simplicity: While the app uses sophisticated methods, the explanation of its benefits should be easy to understand. Avoid jargon where possible, or explain it in simple terms. The core message is about clear, guided improvement.

Social Perception

Positive for Users, Seen as a Valuable Tool, Credible & Knowledgeable, Distinction Important

Copy Examples

• •Headline: Stop Guessing, Start Improving. Get Your Personalized Golf Plan. Body: Tired of hitting buckets of balls with no real change in your scores? The Under Par Golf App connects you with expert coaches and a data-driven plan tailored to *your* game. Lower your handicap – guaranteed.
• •Headline: Your Pocket PGA Coach. Real Results, Anytime, Anywhere. Body: Imagine having a PGA Pro guiding your practice and analyzing your swing whenever you need it. That’s Under Par. Get personalized drills, track your progress, and finally break those scoring barriers. 78% of our players do.
• •Headline: Don't Just Practice. Practice with Purpose. Body: Random range sessions rarely lead to lower scores. Under Par gives you a structured, weekly plan designed to make every minute count. Fitness, swing mechanics, strategy – all personalized for you. Ready to see real improvement?
• •Headline: The Secret to a Lower Handicap? It's in the App. Body: Unlock your true golfing potential with Under Par. Our personalized coaching and proven practice strategies have helped thousands of golfers like you shave strokes and gain confidence. What are your golf goals? Let's crush them together.
• •Headline: Guaranteed: Cut 2 Shots Off Your Handicap in 6 Months. Body: We're so confident in our personalized coaching and practice plans that we guarantee you'll lower your handicap by at least two strokes in six months. If not, your next six months are on us. Invest in your game with Under Par.