Brand Tone

Approachable, Friendly, Community-Oriented, Enthusiastic, Passionate, Modern, and Unique.

Brand Values

• •Customer Satisfaction
• •Quality
• •Uniqueness and Creativity
• •Accessibility (Potentially)
• •Community (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, knowledgeable, modern) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with your target customers in the Maryland cannabis community.
• •Focus on "Unlimited" & "Quality": Consistently weave in your core value propositions. If it's about "unlimited" selection or possibilities, or the "quality" of products and service, ensure this comes through.
• •Be Authentic and Approachable: Avoid overly corporate or jargon-filled language. Use a conversational style that invites engagement and makes customers feel comfortable, reflecting the "unmatched customer care" you promise.
• •Maintain Consistency Across All Channels: Ensure your tone is the same on your website, social media posts, email marketing, and in-store communications. This builds recognition and trust.

Social Perception

A reliable, quality-focused, and customer-friendly dispensary with an added unique offering of custom apparel. The name might evoke a sense of exclusivity, edginess, or a wide, unrestricted selection, while the online presentation leans more towards friendly and community-focused.

Copy Examples

• •Headline: Discover Your New Favorite Strain at Underground Unlimited! Body: From classic vibes to the latest drops, we've got the quality cannabis you're looking for. Our friendly budtenders are here to help you explore our "unlimited" selection and find the perfect match. Stop by today and experience the Underground Unlimited difference!
• •Headline: Fresh Drops & High Vibes Weekly! Body: Don't miss out on the freshest cannabis flower, potent vapes, and tasty edibles arriving weekly at Underground Unlimited. We're passionate about bringing you the best Maryland has to offer. Follow us for the latest updates and deals!
• •Headline: More Than Just a Dispensary – It's a Vibe. Body: At Underground Unlimited, we're all about quality cannabis and unique style. Check out our custom apparel designed by our in-house artist with 25 years of experience! High-quality products and unmatched customer care, that's our promise.
• •Headline: Your Journey to Wellness Starts Here. Body: Whether you're seeking relief or recreation, our knowledgeable team at Underground Unlimited is dedicated to guiding you. We offer a wide selection of premium cannabis products in a welcoming and hassle-free environment.
• •Headline: Level Up Your Lifestyle with Underground Unlimited. Body: Experience top-shelf cannabis and exclusive apparel that speaks to your unique style. We believe in quality, creativity, and making sure you leave with a smile. Come see what makes us Underground Unlimited!