Brand Tone

Professional and Experienced, Trustworthy and Reliable, Caring and Pet-Centric, Helpful and Supportive

Brand Values

• •Pet Safety and Well-being
• •Customer Satisfaction
• •Quality and Reliability
• •Expertise and Professionalism
• •Integrity and Trust

Best Practices

• •Prioritize Pet Well-being: Always frame the service in terms of the benefits to the pet – safety, freedom, happiness, and humane treatment. Use empathetic language.
• •Emphasize Trust and Reliability: Consistently mention guarantees, warranties, years of experience, affiliations with reputable brands (PetSafe®, SportDOG®), and positive customer outcomes.
• •Maintain a Professional yet Approachable Voice: Combine expert terminology (when explaining technology) with clear, friendly language that reassures pet owners. Highlight the personal involvement of experienced staff like Scott Smith.
• •Be Helpful and Solution-Oriented: Focus on how the service solves common pet owner problems (e.g., pets running off, safety concerns). Offer clear calls to action, like scheduling a free consultation.
• •Showcase Expertise Through Education: Briefly explain *how* the systems work and the training process, demonstrating knowledge and building confidence without overwhelming the reader with jargon. Mentioning the "Lite Touch Training Program" or "exclusive boundary training" can reinforce this.

Social Perception

Highly Positive, Reliable Problem Solvers, Experts in Pet Containment, Trustworthy Local Business

Copy Examples

• •Headline: Decades of Dedication. A Lifetime of Freedom for Your Pet. Trust A+ Underground Pet Fencing. Body: Since 1993, we've been Chicagoland's choice for pet safety. Our PetSafe® & SportDOG® systems, expert installation, and compassionate training ensure your furry family members enjoy the yard securely. Call for your free, no-obligation consultation today!
• •Headline: Worry Less, Wag More. Guaranteed Pet Safety with A+. Body: Imagine your best friend playing freely, safely contained within your yard. At A+ Underground Pet Fencing, we make it a reality. With our 100% money-back performance guarantee and expert training, peace of mind is part of the package. Learn how!
• •Headline: Not Just a Fence, It's Freedom. Expertly Installed, Lovingly Trained. Body: Your pet deserves the best. We're authorized PetSafe® and SportDOG® dealers, offering proven containment solutions tailored to your yard and your pet’s unique needs. Scott Smith and our team are passionate about humane care and lasting results. Discover the A+ difference.
• •Headline: Your Local Experts in Pet Safety. Reliable Solutions, Unmatched Support. Body: For [Specific County, e.g., DuPage] families, A+ Underground Pet Fencing is the trusted name in keeping pets safe and happy at home. From installation to our exclusive boundary training, we provide comprehensive support and proven products. Get your free quote!
• •Headline: See Your Pet Thrive. Safe, Secure, and Happy in Their Own Yard. Body: Concerned about your pet's safety near busy roads or wandering off? Our advanced PetSafe® and SportDOG® electronic pet fences offer a reliable and humane solution. We provide everything from installation to compassionate training, ensuring a positive experience for you and your pet. Let's talk about your pet's freedom!