Brand Tone

Passionate & Enthusiastic, Inclusive & Accessible, Urban & Contemporary, Respectful & Artist-Centric, Provocative & Reflective

Brand Values

• •Democratization of Art
• •Supporting Artists
• •Innovation & Experimentation
• •Community & Connection
• •Cultural Contribution
• •Diversity

Best Practices

• •Embrace the "Urban" Vibe Authentically: Use language that is energetic, direct, and a little edgy, but always respectful and insightful. Avoid overly academic or exclusionary art jargon.
• •Champion the Artist's Voice: When promoting artists, let their unique perspectives and stories shine through. Quote them, share their processes, and highlight what makes their work impactful.
• •Be Inclusive and Inviting: Write for a broad audience, from seasoned art collectors to curious passersby. Emphasize the accessibility of the art and the gallery experience.
• •Stay Passionate and Purpose-Driven: Let the genuine enthusiasm for the art and the gallery's mission come through in all communications. Remind the audience of the "why" behind Underdogs.
• •Connect to the City: Continuously reinforce the link between the art, the artists, and Lisbon itself. Highlight how Underdogs contributes to the city's cultural fabric and uses the urban environment as a canvas and inspiration.

Social Perception

Influential Cultural Platform, Champion of Urban Art, Bridge for Artists, Dynamic & Creative, Internationally Recognized

Copy Examples

• •Dive into the chaos and color of [Artist Name]'s newest exhibition, '[Exhibition Title]'! Experience how urban narratives transform our gallery space. Opening [Date] – Be there as art hits the streets, and the gallery. #UnderdogsGallery #UrbanArt #LisbonArt #ContemporaryArt #[ArtistName]
• •Underdogs is more than a gallery; it's a cultural movement. Born from the streets of Lisbon, we champion the bold voices of urban-inspired contemporary artists, connecting them with the city and you. Explore art as an everyday revolution. #ArtEveryday #Vhils #PaulineFoessel
• •Beyond gallery walls. Our Public Art Program brings vibrant, thought-provoking art to the heart of Lisbon, transforming the city into a living canvas. Discover the stories behind the murals and how Underdogs fosters a dialogue between artists, the urban environment, and the community. #PublicArt #LisbonStreetArt #ArtInTheCity
• •Own a piece of the movement. New limited editions from [Artist Name] have just dropped. Authentic, accessible, and straight from the studio to your space. Support contemporary artists and bring the Underdogs spirit home. Shop now via link in bio. #ArtistEditions #ContemporaryArtCollector #UrbanArtHome
• •What does art in the city mean to you? Share your favorite Lisbon street art moments or an Underdogs experience that sparked something in you. We believe art is a conversation – let's talk. #UnderdogsLisbon #ArtCommunity #UrbanCulture #MeaningfulConnections