Brand Tone

Professional, Creative, and Supportive. The brand's operational tone was professional yet accessible, aiming to be a helpful partner for creators. During its closure, the tone shifted to urgent, direct, and appreciative.

Brand Values

• •Aesthetic Quality and Creativity
• •Sustainability
• •Empowering Small Businesses
• •Made in the USA

Best Practices

• •Speak the Customer's Language: Use terminology familiar to photographers and designers, such as 'scenes,' 'shadow,' 'depth,' and 'aesthetic,' to show you understand their craft.
• •Lead with the Benefit: Instead of just describing a prop, describe what it helps the customer achieve (e.g., 'Create dynamic levels,' 'Eliminate glare').
• •Reinforce Core Values Consistently: Weave brand values like sustainability ('recyclable backdrops,' 'we plant a tree') into product descriptions, meta descriptions, and social media posts to make it an integral part of the brand story.
• •Maintain Visual and Textual Harmony: The clean, minimalist design of the products was reflected in the copywriting—it was clear, concise, and uncluttered. This synergy creates a stronger, more coherent brand identity.
• •Focus on Solutions: Frame products as solutions to common photography problems. For example, the props aren't just blocks; they are tools for 'creating a clean and contemporary aesthetic' or for making a photographer's job 'easier, more creative, and fun.'

Social Perception

Marked Props was perceived as a reliable, quality supplier of minimalist and well-made props essential for professional product photography. It was also seen as an eco-conscious brand due to its sustainability efforts. The announcement of its closure evoked widespread sadness and appreciation, indicating a loyal customer base.

Copy Examples

• •Shape your vision. Introducing The Geo-Sphere. Clean lines meet perfect curves. Our new Geo-Sphere prop is designed to add a touch of soft geometry to your next shoot. Made from our signature smooth, waterproof material, it’s the minimalist element you’ve been waiting for. How will you style yours? #MarkedProps #ProductPhotography #CreativeTools
• •The Architect's Collection. Build compelling scenes with props that create depth, shadow, and structure. Perfect for showcasing jewelry, cosmetics, and more. Elevate your photography.
• •Your next great shot starts here | New props inside.
• •Create dynamic levels in your product displays with our Classic 3-Step Stair Block. Each step provides the perfect platform to feature multiple items or guide the viewer's eye. Crafted for stability and a flawless matte finish, it eliminates glare and makes your products the hero. Plus, like every order, this purchase plants a tree.
• •Stop blending in. Start standing out. Your product photos are your most powerful sales tool. Marked Props offers professional-grade, recyclable backdrops and minimalist props to help small businesses like yours capture stunning, scroll-stopping images. Shop the collection and see the difference.