Brand Tone

Personal, Elegant, and Trustworthy

Brand Values

• •Quality & Durability
• •Minimalism & Timeless Design
• •Personal Craftsmanship & Approach
• •Inclusivity & Social Consciousness
• •Empowerment & Self-Expression

Best Practices

• •Always Emphasize "Gold-Filled" Quality: Consistently differentiate the product from lower-quality "gold-plated" alternatives. Use phrases like "a thick layer of real 14kt gold," "made to last," and "tarnish-resistant" to reinforce the value and durability.
• •Maintain the Personal Touch: Use "I" and "my" in your storytelling to remind customers of the one-person-operation behind the brand. Phrases like "From my workshop to you" or "A piece I designed with you in mind" strengthen the personal connection.
• •Speak to the "Perceptive Woman": Write copy that appeals to a discerning and thoughtful customer. Use elegant, intelligent, and empowering language. Focus on the feeling the jewelry evokes—confidence, elegance, and self-expression—rather than just its physical attributes.
• •Keep it Minimalist and Clean: Your writing style should mirror the product's aesthetic. Use clear, concise, and uncluttered sentences. Avoid overly salesy or loud language. Let the quality and design speak for themselves.
• •Tell the Story Behind the Collections: Give context to your products. Explain the inspiration for collections like 'Midnight', 'Pearlfect', or 'Bold'. This adds depth to the brand and creates a more engaging narrative that customers can connect with on an emotional level.

Social Perception

Highly positive. Customers perceive the brand as a source of beautiful, delicate, and high-quality jewelry. The personal approach is a significant factor, contributing to a trustworthy image. The brand is seen as authentic and transparent, especially regarding materials, positioning it as an honest and expert source.

Copy Examples

• •Your daily dose of elegance. Simple, sophisticated, and designed to last. Our 'Basically Me' collection is crafted from 14kt gold-filled material, so you can wear your favorite pieces every day without a second thought. Effortless style, from my hands to yours.
• •Dare to be Seen. For the woman who isn’t afraid to stand out. Discover the 'Bold' collection—expressive designs that are all about celebrating you.
• •Tired of jewelry that tarnishes? It's time for a better kind of gold. KLERA offers beautiful, minimalist jewelry made with a thick layer of real 14kt gold. It's durable, hypoallergenic, and made to be loved for years. Discover the gold-filled difference.
• •The Art of Minimalism. Find the perfect, delicate touch to complete your look. Quality gold-filled rings, necklaces, and earrings designed for the perceptive woman.
• •A little something new, just for you. Hello! I'm so excited to share the latest piece I've added to the KLERA family. Crafted with the same love and 14kt gold-filled quality you trust, this new design is one I know you'll adore. Take a look before anyone else.