Brand Tone

Aspirational, educational, and reassuring.

Brand Values

• •Skin Health Priority
• •Efficacy and Quality
• •Safety and Consciousness
• •Transparency

Best Practices

• •Always connect the tanning result back to the skincare benefits. Use phrases like "tan while you treat," "hydrating glow," and "nourished by antioxidants." The fusion of skincare and tanning is the brand's strongest unique selling proposition.
• •Address common self-tanning fears head-on (the "problem"), briefly explain why they happen (the "agitation"), and then introduce Prism Tan as the trustworthy "reassurance" or solution. (e.g., "Hate the self-tan smell? It's caused by synthetic chemicals. We use 100% natural DHA for a clean scent.")
• •Leverage authentic customer reviews in marketing copy. Quotes like "Literally obsessed" and "smells so good" are powerful and build social proof. Create campaigns around customer stories and before-and-after photos.
• •Regularly remind the audience what the products are free from: UV rays, synthetic dyes, heavy fragrance, parabens, and cruelty. This reinforces the brand's commitment to safety, health, and ethics.
• •Frame tanning as an act of self-celebration ("celebrate your unique beauty"). Continue to produce educational content (blogs, video tutorials) that helps users achieve the best possible results, solidifying the brand's role as a trusted expert in the sunless tanning space.

Social Perception

A premium, effective, and health-conscious self-tanning option. Perceived as trustworthy due to natural, skin-friendly ingredients and cruelty-free status, delivering natural-looking, glowing results.

Copy Examples

• •Your daily glow, now with a dose of skincare. Our PR/01 Hydrating Glow Serum is packed with Hyaluronic Acid and Niacinamide to plump and smooth your skin while building a subtle, sun-kissed tan. It's not just tanning; it's a ritual for radiance. #PrismTan #GlowAndTreat
• •The Flawless Tan You've Been Waiting For. No streaks. No orange tones. No self-tan smell. Just a radiant, natural-looking bronze powered by skin-loving ingredients. Discover your perfect match.
• •Subject: The #1 Secret to a Tan That Lasts? Hydration. Did you know that dry skin leads to a faster-fading tan? Our formulas are infused with clinical-grade glycerin and botanical extracts to deeply hydrate, ensuring your glow lasts longer and fades evenly. Learn more on our Tanning 101 blog.
• •Tired of self-tanners that dry out your skin? Switch to a tan that cares. Prism Tan is formulated with a multi-vitamin complex and powerful antioxidants to nourish and protect your skin. Get a beautiful bronze that feels as good as it looks.
• •Meet our CL/22 Clearglow Foam. This crystal-clear formula delivers a mess-free, buildable tan that develops into a natural golden glow. Infused with Vitamins C and E, it helps brighten and even your skin tone. Perfect for all skin tones and anyone who wants a flawless finish without the guide color.