Brand Tone

Friendly, Encouraging, and Passionate

Brand Values

• •Creativity and Personalization
• •Quality and Craftsmanship
• •Customer-Centric Service
• •Community and Shared Journey

Best Practices

• •Always Use 'We' and 'Our': Consistently refer to the brand as a collective ('our little business,' 'we design'). This reinforces the 'small team' identity and creates a personal, human connection.
• •Tell the Story: Weave the brand's origin story—starting on Etsy in 2020, being a small team—into copy where appropriate (like 'About Us' pages and welcome emails). This fosters a sense of community and authenticity.
• •Focus on the Customer's Creativity: Frame the product's benefit around what the *customer* can achieve. Use encouraging and inspiring language like 'your baked creations,' 'add a personal touch,' and 'unleash your creativity.'
• •Express Gratitude: Regularly thank the customer community for their support and for being part of the 'journey.' This reinforces the brand's appreciative and humble values.
• •Balance Playful with Professional: While the brand name is whimsical, the copy should remain clear and professional when discussing product quality and service. Use fun, thematic names ('Groovy,' 'Disco') but back them up with assurances of 'highest quality materials' and 'carefully created' products.

Social Perception

The public perceives House of Toot Sweet as providing high-quality, effective products with excellent customer service. The brand is also seen as a source of inspiration, enabling creativity for both hobbyists and professional bakers.

Copy Examples

• •Just landed! ✨ Say hello to our new 'Enchanted Forest' collection. We’ve poured our hearts into designing these whimsical stamps and cutters to help you bring a little magic to your bakes. We can't wait to see what you create! #HouseOfTootSweet #BakingMagic #CookieArt
• •Your creations, beautifully finished. From our small workshop in Sherwood Forest to your kitchen, each stamp is made with love and the highest quality materials. Let's make something sweet together. [Shop Now]
• •Welcome to the journey! We’re so happy you’re here. As a small business that started on a kitchen table in 2020, your support means the world to us. Here’s 10% OFF your first order to get you started on your next baking adventure. Happy baking! - The House of Toot Sweet Team
• •The ultimate personal touch for any celebration. Our custom cake toppers are designed by us and made just for you, turning your cake into a stunning centerpiece. Lovingly crafted from high-quality acrylic, it's a keepsake you can treasure long after the last slice is gone.
• •Ready to take your cookies from simple to stunning? Our embossers make intricate designs easy for everyone. Perfect for weekend baking, party favors, or just because! Join thousands of happy bakers and discover your creative touch. Free UK postage on all stamps!