Brand Tone

Creative, Personable, and Quality-Focused. The brand speaks with the voice of a skilled artisan who is proud of their work and values their customers' satisfaction, consistently emphasizing functional benefits and superior craftsmanship.

Brand Values

• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Comfort and Functionality
• •Customer Pride and Joy

Best Practices

• •Lead with Expression, Support with Function: Start your copy by appealing to the customer's desire for individuality, style, and compliments. Follow up immediately with the practical reasons your product is the best choice (e.g., handmade quality, adjustable fit, breathable fabric).
• •Amplify Customer Voices: Continuously integrate phrases and sentiments from positive reviews into your marketing copy (e.g., 'a hit at work,' 'get so many compliments,' 'beautiful workmanship'). This provides authentic social proof.
• •Use 'Handmade' as a Mark of Quality: The term 'handmade' should be consistently present. Frame it not just as a production method, but as a guarantee of superior quality, attention to detail, and care.
• •Tell the Story Behind the Patterns: For collections like Ankara, LGBTQ Pride, or Autism Awareness, briefly and respectfully connect the designs to the communities or ideas they represent. This adds depth and reinforces the value of inclusivity.
• •Maintain a Personable, Artisan Tone: Write as if you are the person who made the hat. Use 'we' to create a connection. The voice should be proud and passionate about the craft, but also warm and appreciative of the customer. Avoid overly corporate or sterile language.

Social Perception

The public and customer perception of Loving Mystic Mantis is overwhelmingly positive. The brand is perceived as a source of high-quality, unique products; reliable and trustworthy; a small business worth supporting; and inclusive.

Copy Examples

• •More Than a Scrub Hat. It's Your Statement. Handmade for quality, designed for expression. Find the pattern that tells your story.
• •Get Ready for Compliments. Your 12-hour shift deserves a little more personality. Our handmade surgical scrub hats are crafted for a perfect fit and designed to be a 'hit at work.' With hundreds of unique patterns, from Celestial to Ankara Pride, you can finally wear a cap that's as unique as you are. Shop the collection everyone is talking about!
• •Bring a touch of the cosmos to your workday with our Celestial Bouffant Scrub Hat. Meticulously handmade from soft, breathable cotton, this cap is designed for all-day comfort. The adjustable toggle ensures a secure, no-slip fit, while the vibrant, star-dusted pattern is sure to get you compliments. Durable, washable, and uniquely you.
• •New Arrivals Inside ✨ Your Next Favorite Scrub Hat is Here.
• •Loving Mystic Mantis was born from a simple idea: the professionals who care for us deserve to feel like themselves. We pour care into every stitch, creating high-quality, handmade scrub hats that offer a perfect fit and a splash of personality. It’s our honor to help you express your pride, your passions, and your individuality, one cap at a time.