Brand Tone

Edgy and Bold, Youthful and Trendy, Exclusive and Aspirational, Authentic and Confident

Brand Values

• •Individuality and Self-Expression
• •Exclusivity and Uniqueness
• •Connection to Urban Culture
• •Quality and Style
• •Boldness and Non-conformity

Best Practices

• •Know Your Audience Deeply: Understand their slang, aspirations, what they find cool, and what motivates them. Speak their language authentically.
• •Embrace Bold Language: Don't shy away from confident, assertive, and even slightly provocative language that reflects the 'Unconventional' ethos. Use strong verbs and impactful statements.
• •Highlight Exclusivity and Scarcity: Consistently remind the audience about the limited nature of products and the uniqueness of the brand. This reinforces value and urgency.
• •Stay Visually Consistent: Ensure that the edgy and youthful tone in the copy is mirrored by the visuals used in ads, social media, and the website. The aesthetic should feel rebellious and trend-aware.
• •Be Authentic and True to Values: The 'unconventional' aspect should feel genuine, not forced. All copy should align with the core brand values of individuality, boldness, and connection to urban culture. Avoid corporate jargon and maintain a relatable, direct voice.

Social Perception

Trendsetter and a destination for unique, high-quality streetwear. Target Audience: Likely perceives the brand as cool, fashionable, and a source for exclusive items that align with their identity. Broader Public: Those outside the direct target demographic might see it as a niche brand catering to specific fashion tastes. Online Engagement: Their Instagram and TikTok presence suggests an engaged community that appreciates their aesthetic and product offerings.

Copy Examples

• •Instagram Post (New Sneaker Drop): Stop blending in. The new [Sneaker Name] just hit the ground. Limited pairs. Unlimited stares. Dare to be Unconventional. #UnconventionalSneakers #StreetwearExclusive #NotForEveryone
• •Website Banner (Homepage): Your Style. Your Rules. Unconventional®: Beyond the ordinary. Cop the drop before it's history.
• •Facebook Ad (Targeting young urbanites): Tired of the same old? So are we. Unconventional® brings you the rarest in street fashion. Define your difference. Shop Now. [Link]
• •X/Twitter Teaser (Upcoming Collaboration): Something’s brewing. Something... Unconventional. You’re not ready for this heat. 🔥 #UNCx[Collaborator] #ComingSoon
• •TikTok Video Caption (Outfit showcase): Main character energy only. This is how Unconventional does it. 🤘 #UnconventionalFit #StreetStyle #OOTD #BeBold