Brand Tone

Approachable, Friendly, Inspirational, Empowering, Enthusiastic, Passionate, Trendy, Stylish, Conversational, and Relatable

Brand Values

• •Confidence
• •Comfort
• •Effortless Style
• •Quality
• •Individuality/Uniqueness
• •Personal Connection/Authenticity

Best Practices

• •Embrace Jillian's Voice: Continue to write as if Jillian is speaking directly to her customers – warm, enthusiastic, and genuine. Use 'I' and 'we' to foster a personal connection (e.g., 'I handpick these styles because...' or 'We're so excited about...').
• •Focus on Empowerment and Positivity: Infuse copy with words and phrases that uplift and inspire confidence. Highlight how the clothes make the wearer *feel*, not just how they look. Use encouraging hashtags and affirmations.
• •Keep it Conversational and Relatable: Use everyday language, friendly questions, and emojis where appropriate (especially on social media). Avoid overly formal or technical jargon. Share relatable style challenges or moments.
• •Highlight Uniqueness and Quality: Consistently mention what makes Uncommon Reign and its pieces special – whether it's the unique design, the quality of the fabric, or the 'effortless' vibe. Use descriptive words that appeal to the senses (e.g., 'buttery soft,' 'vibrant print').
• •Stay Consistent Across All Channels: Ensure the tone used on the website, in product descriptions, on social media, and in email marketing is harmonious. Develop a simple style guide with key 'voice words' (e.g., confident, effortless, unique, friendly, inspiring) to help anyone writing for the brand.

Social Perception

Highly Positive Customer Feedback, Seen as a Go-To for Stylish and Unique Pieces, Reliable and Trustworthy, Engaging on a Personal Level, Community-Oriented

Copy Examples

• •Hello, gorgeous! 👋 Spin into your next adventure with our new [Dress Name]! Designed to make you feel effortlessly chic and oh-so-confident. Because life's too short for boring clothes! 😉 #UncommonReign #NewCollection #FeelGoodFashion #StyleInspo #UniqueBoutique
• •From coffee run to date night, our [Top Name] has you covered! ✨ So soft, so versatile, SO you. How would you style it? Show us! #UncommonReignStyle #EffortlessChic #OOTDideas #ConfidenceIsKey #ShopSmall
• •Warning: May cause extreme comfort and an unwillingness to take it off! Our [Sweatshirt Name] is like a warm hug you can wear. Handpicked for its dreamy softness and easy style, because you deserve to feel amazing, always. #ComfyAndChic #UncommonVibes #LoungewearLove #EverydayStyle
• •Hey Sunshine! ☀️ Your wardrobe called, it wants a little Uncommon Reign sparkle (at a sweet price!)...
• •Uncommon Reign: Curated styles that celebrate YOU. Dress confidently, live freely.