Brand Tone

Professional and Authoritative, Service-Oriented and Approachable, Quality-Focused, Direct and Informative

Brand Values

• •Quality
• •Customization
• •Customer Satisfaction
• •Reliability and Trust
• •Professionalism

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Authoritative, Service-Oriented, Quality-Focused, Direct) with examples of "do's and don'ts" for word choice, sentence structure, and addressing the audience. This should be shared with anyone creating content.
• •Prioritize "Quality" and "Customization" in Messaging: Consistently weave these core values into product descriptions, social media posts, and advertisements. Use specific examples of materials, craftsmanship, or customization options to substantiate these claims.
• •Maintain Professionalism with an Approachable Touch: While the overall tone is professional, ensure communication, especially in direct interactions (social media comments, DMs, emails), remains friendly, helpful, and responsive. Address customers respectfully and aim to solve their problems efficiently.
• •Be Direct and Informative: Avoid overly casual slang or vague statements. Provide clear, concise information about products, services, and processes. Focus on how the uniforms benefit the client (e.g., enhancing brand image, ensuring comfort for staff, durability for long-term use).
• •Ensure Consistency Across Platforms (and Languages): While the language may change (e.g., Arabic on Facebook, English on the website or for specific international clients), the underlying tone and core messages about quality, professionalism, and customization should remain consistent. If using bilingual content, ensure accurate and tonally aligned translations.

Social Perception

Positive for Quality and Customization, Reliable Supplier for Businesses, Responsive Customer Service, Price Considerations, Local Authority

Copy Examples

• •Headline (Website/Social Media Banner): Professional Uniforms, Tailored for Excellence. Quality You Can Trust, Designs That Stand Out.
• •Instagram Caption for a New Medical Scrub Line: Introducing our latest line of medical scrubs – where comfort meets durability. Crafted from premium, breathable fabrics and customizable with your clinic's logo. Elevate your team's professional image. DM us for a consultation or sample request! #WeMakeUniforms #MedicalScrubs #HealthcareHeroes #QualityWorkwear #CustomUniforms
• •Facebook Post Targeting Restaurants: Your restaurant's image starts with your team. At We Make Uniforms, we design and deliver chef and staff uniforms that blend style, functionality, and durability. Let's create a look that reflects your brand's unique flavor. Send us a message to discuss your needs! #RestaurantUniforms #ChefWear #Hospitality #CustomDesign #Egypt
• •About Us Snippet (Website): For over a decade, We Make Uniforms has been the trusted partner for businesses across Egypt, delivering high-quality, customized uniforms that empower professionals. We believe in meticulous craftsmanship and dedicated service, ensuring every stitch reflects your brand's standards.
• •Email Subject Line for a Promotion to Hotels: Elevate Your Guest Experience with Premium Hotel Uniforms | We Make Uniforms. Email Body Snippet: Dear [Hotel Manager Name], Ensure your staff represents the quality of your establishment. We Make Uniforms offers bespoke uniform solutions for every department, from front desk to housekeeping, designed for elegance and endurance. Discover our portfolio and request a complimentary sample today. [Link]