Brand Tone

sophisticated yet approachable and friendly

Brand Values

• •Quality & Craftsmanship
• •Convenience & Accessibility
• •Community & Connection
• •Passion & Hospitality
• •Authenticity & Storytelling

Best Practices

• •Embrace the "Cool, Knowledgeable Uncle" Persona: Write as if you are a friendly, trustworthy, and sophisticated host who is passionate about sharing great cocktails and experiences.
• •Balance Sophistication with Accessibility: Use clear, inviting language that speaks to both cocktail aficionados and those new to craft drinks. Avoid overly technical jargon unless explained in an approachable way.
• •Highlight Quality and Craftsmanship Subtly: Weave in details about premium ingredients or the crafting process naturally within the narrative, rather than just listing features.
• •Foster Community in Your Language: Use inclusive language ("we," "us," "join us"), ask questions to encourage engagement, and share stories that resonate with shared experiences (like hosting or enjoying a good drink with friends).
• •Adapt to the Platform, Maintain the Core Voice: While TikTok content might be more playful and website copy more descriptive, the underlying friendly, passionate, and quality-focused voice of Uncle Tim's should remain consistent across all communications.

Social Perception

High Quality, Excellent Service, Innovative & Convenient, Community-Oriented, Trustworthy & Authentic

Copy Examples

• •Instagram Post (Image of a Negroni Set): Rediscover a classic, or three. Our Negroni Series invites you to explore the bitter, the sweet, and the bold – all perfectly balanced and ready to pour. Which one will be your new favorite? #UncleTimsCocktails #NegroniLovers #CraftCocktails #ReadyToDrink #DenverDrinks
• •Website Banner (Homepage): Welcome to Uncle Tim's. Craft cocktails, bottled with passion. Your perfect pour is just an ice cube away. Explore our collections.
• •Facebook Event Promotion (Tasting Room Event): Join us this Friday at the Uncle Tim's Tasting Room! We're uncorking good times, great conversations, and, of course, your favorite handcrafted cocktails. Bring a friend, make a new one. Cheers to the community! #DenverEvents #CocktailNight #UncleTimsTastingRoom #SupportLocalCO
• •TikTok Video Caption (Quick demo of pouring a Smoked Manhattan): Level up your home bar game instantly. ✨ Uncle Tim's Smoked Manhattan: rich, complex, and zero fuss. Just pour and impress. 😉 #SmokedManhattan #CocktailHack #EasyEntertaining #UncleTims #Pourfection
• •Email Newsletter Snippet (Introducing a new seasonal cocktail): Hello [Customer Name], Just like a good host, we love surprising our friends. This season, Uncle Tim has been busy crafting something special: [New Seasonal Cocktail Name], a vibrant blend of [key ingredients] that captures the essence of [season]. Be the first to experience it – available online and in our tasting room now!