Tono de Marca

rebellious, nostalgic, authentic, casual, relatable, celebratory, proud

Valores de Marca

• •Counter-Culture Heritage
• •Advocacy and Community
• •Artistic Expression
• •Authenticity and Resilience
• •Entrepreneurial Spirit

Mejores Prácticas

• •Always lean into the brand's rich history. Use words like "legacy," "original," "pioneer," and "since the '60s" to reinforce its authenticity.
• •Use a casual, confident, and slightly rebellious tone. Avoid overly corporate or formal language. Connect with the audience by referencing shared cultural touchstones.
• •Consistently highlight the artistic nature of the designs. Mention the collaboration with artists and the quality of the artwork to elevate the product beyond a simple t-shirt.
• •The copy should always be a celebration of cannabis culture, its progress, and its community. Frame the brand as a proud member and supporter of this culture.
• •The brand's history was built on being bold in a time of prohibition. The modern copy should reflect this confidence, being unapologetic and proud of its association with marijuana.

Percepción Social

A legacy brand within the cannabis community, perceived as an authentic and pioneering force in marijuana-themed apparel. Its history lends credibility and a 'cult classic' status. The 'Uncle Reefa 2.0' reboot suggests a modernizing brand capitalizing on current widespread acceptance and legalization of marijuana. Customers likely perceive it as being for cannabis enthusiasts who appreciate the history and art associated with the culture.

Ejemplos de Copy

• •Before it was mainstream, it was a statement. Uncle Reefa has been the uniform of the cannabis culture since the '60s. This isn't just a t-shirt, it's a piece of history. Shop the original rebel brand.
• •In 1970, we were printing the official tees for NORML. Today, we're still fighting the good fight with bold designs that celebrate freedom and flower. Join the Uncle Reefa family.
• •We started in a basement, fueled by a passion for art and the herb. Now, the Uncle Reefa legacy is back and bolder than ever. Find the design that speaks to your spirit.
• •Forget the knockoffs. Uncle Reefa was born in the heart of the counter-culture revolution. Our tees are a nod to the pioneers, the dreamers, and the ones who always knew. Get your authentic gear here.
• •At Uncle Reefa, we celebrate the artists who give our culture its color. Each shirt is a collaboration, a piece of wearable art that tells a story. Support the arts and show your pride.