Brand Tone

Passionate, Experienced/Knowledgeable, Approachable/Friendly, Quality-Focused, Direct and Uncomplicated

Brand Values

• •Flavor Enhancement
• •Passion for Food
• •Family Enjoyment
• •Commitment to Robust Flavors

Best Practices

• •Highlight Experience & Passion: Weave in the '45 years in Food Service' and the genuine passion for flavor to build trust and authenticity.
• •Encourage Enjoyment and Sharing: Use inviting language that evokes the pleasure of good food and sharing meals with loved ones, reinforcing the 'whole family' aspect.
• •Showcase product versatility in copy: Emphasize that the sauces, dressings, and marinades are suitable for meat, chicken, veggies, and rice.
• •Use a clear and straightforward language: Focus on the products benefit without overpowering them.
• •Emphasize commitment to quality: Use terms such as 'robust flavor,' 'enhance the flavor,' and 'fresh new experience'

Social Perception

A gourmet food brand focused on flavor enhancement and family enjoyment, but potentially overshadowed by other brands with similar names. Should build a strong online presence and distinct identity to avoid confusion with 'Uncle Howie's Pizza'.

Copy Examples

• •Enjoy!
• •Committed to provide you with robust flavors
• •Enhance the meals you prepare for yourself and your whole family
• •Uncle Howie's passion leads him...
• •Give food a fresh new experience