Brand Tone

Intriguing & Curious, Friendly & Approachable, Value-Oriented, Unique & One-of-a-Kind, Slightly Humorous/Quirky

Brand Values

• •Redemption & Second Chances
• •Value & Discovery
• •Sustainability & Repurposing
• •Generosity & Community
• •Customer Experience
• •Integrity & Trust

Best Practices

• •Embrace the "Thrill of the Hunt": Consistently use language that evokes curiosity, discovery, and the excitement of finding something unexpected or valuable. Words like "discover," "uncover," "treasure," "hidden gem," and "unique find" should be staples.
• •Tell the Story (Implicitly or Explicitly): Remind the audience that these items have a past. While respecting privacy, hint at the journey these items have been on. This adds to the intrigue and uniqueness.
• •Balance Value with Uniqueness: While discounts are a key draw, emphasize that these aren't just any discounted goods; they are items people valued enough to pack. This differentiates Unclaimed Baggage from typical thrift or discount stores.
• •Maintain a Friendly and Slightly Playful Voice: Especially on social media, adopt a conversational and approachable tone. Don't be afraid to inject a little humor when showcasing quirky items, but always remain respectful of the items' previous (unknown) owners.
• •Highlight the "Second Life" and "Redemption" Angle: Subtly weave in the positive impact of giving items a new purpose, tying into the brand's values of sustainability and redemption. This can resonate with ethically-minded consumers.

Social Perception

Destination & Experience, Source of Bargains, Curiosity & Novelty, Ethical Considerations, Pricing Debates, Philanthropic Aspect Appreciated, Online Shopping Convenience, Awareness of Scams

Copy Examples

• •Headline: Your Next Great Find Has a Story to Tell. Uncover It at Unclaimed Baggage.
• •Social Media Post (Instagram/Facebook): From once-loved designer bags to brand-new gadgets, every item here was on a journey. Now, it’s ready for a new adventure with you! What treasure will you reclaim today? 😉 #UnclaimedBaggage #TreasureHunt #SecondChanceStories
• •Email Subject Line: Lost Treasures, Found by You: Up to 80% Off!
• •Product Description Snippet (for a unique item): We can only imagine the tales this [unique item] could tell! Rescued from a long-lost suitcase, it's now looking for its next chapter. Could it be with you? Cleaned, checked, and ready for a new home.
• •Website Banner: More Than a Store, It's an Experience. Explore the Unexpected at Unclaimed Baggage – Where Every Item is a Discovery.