Brand Tone

Informative & Slightly Anti-Establishment, Holistic & Empowering, Confident & Direct, Natural & Pure

Brand Values

• •Purity & Quality of Ingredients
• •Effectiveness & Visible Results
• •Transparency (in their philosophy)
• •Holistic Well-being
• •Ethical and Mindful Production
• •Embracing Natural Processes

Best Practices

• •Prioritize Ingredient Storytelling: Always bring the focus back to the purity, quality, and unique benefits of your core ingredients, especially tallow, and contrast this with the 'other guys.'
• •Maintain an Empowering, Pro-Aging Stance: Continuously reinforce the message that aging is a privilege and that the goal is healthy, radiant skin at any age, not the erasure of time.
• •Educate with a Critical Eye: When discussing skincare science or ingredients, maintain the slightly anti-establishment tone by highlighting what mainstream brands *don't* tell consumers.
• •Weave in the Holistic Narrative: Even in product-focused copy, subtly connect to the broader Uncivilized philosophy of natural living and well-being where appropriate, perhaps by referencing concepts from 'Le Journal.'
• •Show, don't just tell: Back up bold claims about effectiveness with customer testimonials.

Social Perception

Highly effective, luxurious, and a game-changer for their skin, especially for those with dry or chapped skin. Perceived as catering to those living in or visiting harsh climates.

Copy Examples

• •Feel the difference of truly pure, handcrafted care.
• •No 'anti-aging' nonsense, just radiant resilience.
• •We choose hand-poured, nature-derived, and powerfully effective skincare because your skin deserves uncompromising purity.
• •What does it mean to live Uncivilized?
• •At UNCIVILIZED, we celebrate the wisdom gained with each passing year.