Brand Tone

Personal, Premium, and Magical

Brand Values

• •Quality and Innovation
• •Passion and Community
• •French Identity & Accessibility
• •Creativity and Imagination

Best Practices

• •Maintain the Founder's Voice: Always write from the perspective of a passionate creator. Use "I" and "we" to maintain the personal connection Jordan has built. Share his passion and expertise authentically.
• •Weave in the "Magic": Consistently use words associated with magic, fantasy, and wonder (e.g., "enchanting," "illuminate," "legend," "discover," "portal," "spell"). This reinforces the brand's unique "magical" tone.
• •Always Signal "Premium": In product descriptions and ads, explicitly mention the quality markers: "premium," "100% cotton canvas," "high-quality resin diamonds," "innovative 3D accessories." This justifies the price point and builds trust.
• •Highlight the "French Advantage": Regularly mention "Entreprise Française" and "Shipped from France." This is a major value proposition that directly addresses a key customer pain point and should be leveraged in checkout pages, banners, and ad copy.
• •Tell a Story with Every Product: Frame each canvas not as an item, but as an "experience," a "story," or an "adventure." This elevates the product from a simple craft supply to a tool for escapism and creative fulfillment, aligning perfectly with the brand's core identity.

Social Perception

Reliable and high-quality source for diamond painting supplies, especially within the French-speaking community, recognized for a trustworthy founder, superior product quality, innovative accessories, and excellent service by handling distribution from France.

Copy Examples

• •Don't just create art, open a portal to the cosmos. Our new 'Galactic Lion Cub' canvas, woven from 100% premium cotton, is your next stellar adventure. Each resin diamond is a star waiting to be placed. What worlds will you discover? #UnBrunBarbu #DiamondPainting #ArtisanatFrancais
• •Abracadabra! ✨ 15% Off Your Next Magical Creation.
• •Venture into the whispering woods with our 'Enchanted Legend' canvas. More than a project, this is a story waiting to be told by your hands. On premium 100% cotton, every symbol is a step deeper into the legend. With our radiant resin diamonds and special AB drills, you're not just filling a canvas—you're illuminating a fairy tale. Shipped from France, with no customs delays to break the spell.
• •Get premium diamond painting kits and custom 3D accessories, shipped directly from France! UnBrunBarbu was started by a painter, for painters. Experience the difference with our 100% cotton canvases and innovative tools. Your next masterpiece is just a click away—no customs fees, no waiting!
• •UnBrunBarbu: Your Premium Diamond Painting Experience. Artisan quality, shipped from the heart of France.