Brand Tone

Motivational, Community-Focused, Energetic, Direct & Informative

Brand Values

• •Resilience & Strength (Unbroken)
• •Quality & Specialization
• •Community Support
• •Customer Focus
• •Evolution & Growth

Best Practices

• •Embrace "Unbroken" as a Mindset: Infuse copy with themes of resilience, strength, perseverance, and overcoming challenges. Use active, powerful verbs.
• •Speak the Language of Your Community: Use terminology familiar to CrossFitters and fitness enthusiasts (WOD, PB, AMRAP, etc. where appropriate) but ensure it’s still accessible or explained if targeting a broader audience. The current Spanish copy uses energetic, colloquial language ("reventar tus entrenos") which translates to a passionate, informal but motivational English tone.
• •Be Genuinely Motivational, Not Preachy: Encourage and inspire. Focus on the customer's journey and how Unbroken Canarias supports their goals. Share success stories or highlight community achievements.
• •Maintain a Local Connection (Canary Islands): Where relevant, reference the Canary Islands, local events, or the unique fitness environment to reinforce community ties. This is evident in their name change to "UnbrokenCanarias."
• •Be Clear, Direct, and Action-Oriented: While motivational, ensure product information, calls to action, and key selling points are easy to understand and act upon. The website effectively does this with clear navigation and product details.

Social Perception

Perceived as a key local supplier for CrossFit and fitness gear in Tenerife and the Canary Islands. Being a stockist for other fitness brands further solidifies this. Their physical stores and online presence seem to foster a sense of community, especially within the CrossFit niche. Positive reception is implied through continued operation, anniversary celebrations and collaborations

Copy Examples

• •Instagram Post (New Product): Fuel your fire! 🔥 Our new [Product Name] just dropped, engineered to help you smash those PBs and stay UNBROKEN. Ready to level up your WOD? Link in bio! #UnbrokenCanarias #TrainUnbroken #CanaryIslandsFitness #NewGear
• •Website Banner (Promotion): CRUSH YOUR GOALS, NOT YOUR WALLET! ⚡️ Get 15% off all [Product Category, e.g., Weightlifting Shoes] this week only. You bring the sweat, we bring the savings. Shop now at UnbrokenCanarias.com!
• •Email Subject Line (Community Event): Join the Unbroken Challenge! Are You Ready, Canarias?
• •Product Description Snippet (for a durable item): Built for the grind. This [Product Name] laughs in the face of your toughest workouts. Drop it, chalk it, sweat on it – it’s designed to keep coming back for more, just like you. Stay focused, stay strong, stay Unbroken.
• •Facebook Ad (Local Targeting): Tenerife, are you ready to be UNBROKEN? 🇮🇨 Your island's #1 spot for CrossFit and fitness gear is right here at Unbroken Canarias. From our store in La Cuesta & Adeje to your doorstep, we've got what you need to conquer any workout. Visit us or shop online! [Link]