Brand Tone

Motivational & Inspiring, Premium & Quality-Focused, Direct & Action-Oriented

Brand Values

• •Resilience & Strength (Unbroken Mentality)
• •Greatness & Excellence
• •Inspiration & Motivation
• •Quality & Premiumness
• •Community

Best Practices

• •Maintain a Premium Voice for Premium Products: When describing apparel, use sophisticated and descriptive language that reflects the high quality of materials (like 'Peruvian Pima cotton,' 'meticulous craftsmanship') and the elegance, quality, and power of the brand.
• •Be Direct and Action-Oriented: Use clear and compelling calls to action that encourage engagement and purchase, aligning with the confident and assertive nature of the brand (e.g., 'Shop Now,' 'Embrace the Mentality,' 'Unleash Your Potential').
• •Showcase Resilience & Strength: Highlight stories or testimonials that emphasize overcoming challenges and embodying the 'Unbroken' spirit.
• •Blend Colombian Style with New York Vibes: Infuse content with elements that reflect the brand's unique fusion of Colombian and New York influences to appeal to a broader audience.
• •Promote Community: Encourage interaction and a sense of belonging among customers by using inclusive language and creating opportunities for them to share their own 'Unbroken' stories.

Social Perception

The brand is perceived positively, especially for its product quality, fabric, and packaging. It is seen as more than just a clothing retailer, embodying a lifestyle and mindset centered around strength and resilience, particularly among combat athletes and those aspiring to overcome challenges. There's an emerging association with a fusion of Colombian and New York styles.

Copy Examples

• •Woven from the world's finest Peruvian Pima cotton, this hoodie offers unparalleled softness and enduring strength – just like the spirit it represents.
• •Discover pieces designed to empower your mindset and elevate your performance, in and out of the ring.
• •Rise Above.
• •Conquer Challenges.
• •Style That Speaks Strength. Unbroken Colombia x NY Vibe.