Brand Tone

Warm & Caring, Personal & Heartfelt, Uplifting & Positive, Appreciative & Community-Oriented, Trustworthy & Quality-Focused

Brand Values

• •Joy & Happiness
• •Connection & Thoughtfulness
• •Support for Small Businesses & Female Entrepreneurship
• •Quality & Curation
• •Care & Comfort

Best Practices

• •Embrace "Warmth and Care" in Every Word: Use empathetic and kind language. Focus on the emotions of both the giver and receiver (e.g., "share a smile," "bring comfort," "show you care").
• •Tell the Story of Connection: Frame products not just as items, but as tools for fostering relationships and expressing feelings (e.g., "bridge the distance," "a tangible reminder of your love").
• •Highlight the "Why" Behind Your Products: Regularly mention the support for small, women-led, and artisanal businesses. This reinforces values and adds depth to the brand narrative (e.g., "gifts with a story," "crafted with passion").
• •Maintain an Uplifting and Positive Voice: Even when addressing more somber occasions (like sympathy or get well soon), focus on messages of hope, comfort, and encouragement.
• •Be Authentic and Personal: Use "we" to speak from the brand, share the founding story when relevant, and encourage personalization in messages to maintain a human touch. Avoid overly corporate or transactional language.

Social Perception

Highly Positive, Reliable & Trustworthy, Ethical & Supportive, A "Go-To" for Thoughtful Gifting, Provides a Tangible Sense of Care

Copy Examples

• •For a "Thinking of You" Box: "Far apart but close at heart? Send a warm embrace with our 'Thinking of You' care package. Each item is handpicked from inspiring small businesses to wrap your loved one in comfort and remind them they're cherished. Because some thoughts are best unboxed."
• •For a Corporate Gifting Campaign: "Elevate your corporate gifting. Show appreciation that truly connects with custom-curated boxes from Unboxme. Featuring artisanal products from women-led and minority-owned businesses, each gift tells a story of quality and care. Strengthen relationships, one thoughtful unboxing at a time."
• •For a "Self-Care" Box: "Press pause and pour some joy into your own cup. Our 'Self-Care Sanctuary' box is brimming with handcrafted delights from passionate artisans, designed to soothe your mind and nourish your spirit. You deserve this moment. Unbox your calm."
• •Highlighting Support for Small Businesses: "Every Unboxme gift gives twice – once to your recipient, and again to the incredible women-led and small artisan businesses we partner with. Choose a gift that spreads joy and supports dreams. Feel good giving, feel great gifting."
• •General Brand Ad: "Life's moments, big and small, deserve to be celebrated with feeling. At Unboxme, we deliver more than just gifts; we deliver joy, connection, and a 'hug in a box.' Discover curated care packages, or build your own, and share a little happiness today."