Brand Tone

Elegant, Aspirational, Personal, Meaningful, Approachable, Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Meaningful Connections
• •Timeless Style & Lasting Beauty
• •Personalization & Unique Expression

Best Practices

• •Focus on the quality of materials and craftsmanship (14k solid gold, skilled welding).
• •Emphasize the personal and emotional connection associated with the jewelry.
• •Maintain an elegant yet approachable tone in all communications.
• •Highlight the 'permanent' nature of the jewelry and its timeless appeal.
• •Use clear and helpful language, especially in FAQs and customer interactions.

Social Perception

UN ATELIER is perceived as a provider of a fashionable and sought-after jewelry experience, aligning with the general popularity of permanent jewelry. Customers likely view the brand as a way to commemorate special bonds, relationships, or personal milestones.

Copy Examples

• •"Experience the timeless elegance of French haute couture with UN ATELIER permanent jewelry."
• •"Celebrate your special moments with a lasting symbol of love and connection."
• •"Our 14k solid gold pieces offer timeless shine and effortless style."
• •"Create a unique and personalized expression of yourself with our custom-fit jewelry."
• •"At UN ATELIER, we believe in quality craftsmanship and meaningful connections that last a lifetime."