Brand Tone

elegant, vibrant, and evocative. It's also passionate and personal, often referencing the family history and inspirations behind the collections. The language used is descriptive, aiming to transport the customer and connect the jewelry to emotions and stories. There's an element of audacity and playfulness in the colorful and unique designs. The overall feel is sophisticated yet approachable.

Brand Values

• •Storytelling
• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Italian Inspiration & French Elegance
• •Color and Vibrancy
• •Family Heritage
• •Responsible Practices

Best Practices

• •Embrace Storytelling: Consistently weave narrative elements into product descriptions, social media posts, and campaigns. Connect collections to their inspirations (travel, nature, emotions).
• •Use Evocative and Sensory Language: Employ rich, descriptive adjectives that appeal to sight (vibrant, shimmering, colorful) and emotion (joyful, passionate, audacious, elegant).
• •Highlight Craftsmanship and Quality: Regularly mention the materials (rhodium-plated 925 silver, hand-lacquered details, Zirconium oxides) and the care that goes into creating each piece to reinforce the value.
• •Maintain an Elegant yet Passionate Voice: Balance sophistication with warmth and enthusiasm. The tone should feel personal and inspired, reflecting the brand's family roots and artistic drive.
• •Empower Individuality: Craft messages that encourage self-expression and celebrate the uniqueness of the wearer. Use empowering calls to action like "Dare yourself" or "Tell your story."

Social Perception

high-quality, beautiful, and unique jewelry. The brand is seen as offering distinctive pieces that stand out due to their vibrant colors and artistic designs. It's associated with elegance and a touch of Italian-inspired flair. The jewelry is often described as a way to make a statement and express individuality. There's an appreciation for the craftsmanship and the storytelling aspect of the brand.

Copy Examples

• •Headline: UNA STORIA: Wear Your Chapter. Body: Each UNA STORIA jewel is a whisper of a journey, a vibrant echo of a cherished memory. Handcrafted in rhodium-plated silver and alive with color, our pieces invite you to tell your unique tale with audacity and elegance. Discover the collection that speaks to your soul.
• •Headline: Inspired by Italy, Crafted in France, Adored by You. Body: Let the spirit of 'la dolce vita' dance upon your skin. UNA STORIA blends sun-drenched Italian inspiration with refined French artistry to create jewelry that is as unique and passionate as you are. Explore designs that sing with color and stories waiting to be lived.
• •Headline: Dare to be You. Dare UNA STORIA. Body: Why blend in when you were born to stand out? Our collections are an ode to feminine strength and individuality. With bold designs and exquisite, hand-lacquered details, UNA STORIA jewelry is more than an accessory—it's a statement. Find your signature piece today.
• •Headline: From Our Family's Passion to Your Personal Story. Body: For generations, our family has poured its heart into creating exceptional jewelry. UNA STORIA is born from a love of art, travel, and the beauty of self-expression. Each colorful creation is a promise of quality, designed to become a treasured part of your life's narrative.
• •Headline: Unlock a World of Color & Craftsmanship. Body: Experience the vibrant allure of UNA STORIA. Our rhodium-plated silver jewelry, brought to life with meticulous hand-lacquered artistry, captures the essence of joyful moments and timeless elegance. Let each piece be a radiant chapter in your personal style story.