Brand Tone

Elegant & Sophisticated, Intimate & Sensual, Empowering & Confident, Caring & Knowledgeable, Aspirational & Desirable

Brand Values

• •Quality & Craftsmanship
• •Feminine Empowerment & Confidence
• •Beauty & Aesthetics
• •Customer Satisfaction & Comfort
• •Passion for Lingerie

Best Practices

• •Develop a "Voice Chart": Create a simple internal chart with columns: "Our Tone Is..." (e.g., Elegant, Empowering, Intimate) and "Our Tone Is NOT..." (e.g., Vulgar, Cheap, Overly Casual, Clinical). Add examples of words/phrases for each.
• •Focus on "Feel, Not Just Features": While detailing materials and construction is important (value: Quality), always link these back to how the lingerie makes the wearer *feel* (e.g., "confident," "beautiful," "cherished," "comfortable").
• •Use Evocative Adjectives & Verbs: Incorporate words like "exquisite," "delicate," "whispers," "embrace," "adorn," "illuminate" to maintain the sophisticated and intimate feel.
• •Storytelling in Descriptions: Briefly weave in the origin of the design, the inspiration, or the unique craftsmanship to enhance the perceived value and connect with the brand's passion. (e.g., "Hand-selected from a small atelier in Lyon...").
• •Consistent Language Across All Touchpoints: Ensure that the tone used on the website, in email marketing, social media captions, and even customer service responses is harmonious. Regularly review content to check for consistency.

Social Perception

Positive (among those who interact), Niche & Boutique, Trustworthy for Quality, Aspirational

Copy Examples

• •Instagram Post Caption (Showcasing a new lace set): "Whispers of Parisian elegance. Discover our new [Set Name], where exquisite Calais lace meets unparalleled comfort. Feel beautiful, feel you. ✨ #UnAmourDeLingerie #FrenchLace #LuxuryLingerie #EmpoweredFemininity #NewCollection"
• •Email Subject Line (for a promotion on silk nightwear): "Indulge in Silk: Your Invitation to Dreamy Comfort & Elegance"
• •Website Banner Text (for the homepage): "Un Amour de Lingerie: Crafted with Passion, Designed for You. Experience the Art of European Lingerie."
• •Product Description Snippet (for a supportive yet beautiful bra): "...More than just support, the [Bra Name] is a celebration of your form. Designed with [specific feature, e.g., 'soft, responsive microfiber and delicate Leavers lace'], it offers all-day comfort while empowering you with a touch of hidden confidence. Because you deserve lingerie that loves you back."
• •Facebook Ad Headline (targeting women interested in bridal lingerie): "Your Dream Day Deserves Dream Lingerie. Explore Un Amour de Lingerie's Bridal Collection – Timeless Elegance for Your Special Moments."