Brand Tone

Authentic & Trustworthy, Caring & Empathetic, Results-Oriented & Confident, Community-Focused & Engaging, Relatable & Approachable, Passionate & Proud

Brand Values

• •Natural & Organic Ingredients
• •Efficacy & Results
• •Heritage & Tradition
• •Customer Satisfaction & Trust
• •Sustainability & Fair Trade
• •Inclusivity
• •Empowerment
• •Transparency

Best Practices

• •Lead with Authenticity and Transparency: Always be genuine in your claims. Share the story behind the brand and its ingredients. If there are changes or challenges (like the founder discussing the Dark Spot Corrector formula), address them openly to build trust.
• •Emphasize Natural Efficacy: Consistently highlight the power of natural and organic ingredients while showcasing real results. Use customer testimonials and before-and-after visuals where appropriate to back up claims of effectiveness.
• •Connect with Heritage and Values: Weave in the brand's Ghanaian heritage and values like sustainability, fair trade, and community support. This adds depth and differentiates the brand.
• •Speak with Care and Understanding: Address customer pain points (like hyperpigmentation or sensitive skin) with empathy. Ensure the language is inclusive and welcoming to all skin types and tones, while acknowledging the brand's roots in serving melanated skin.
• •Maintain an Engaging & Approachable Voice: While professional, don't be afraid to be relatable, especially on social media. Use clear, straightforward language. Engage with the community by asking questions, sharing user-generated content, and responding to comments in a friendly manner.

Social Perception

Highly Effective, Trustworthy & High Quality, Good for Melanated Skin, Customer-Centric, Authentic

Copy Examples

• •Headline: Reveal Your Radiance. Naturally. Body: Tired of dark spots and uneven skin tone? At Unami Skincare, we harness the power of nature with traditional Ghanaian wisdom to bring you results you can see and feel. Our Turmeric Scrub Mask doesn't just fade hyperpigmentation; it unveils your skin's inherent glow. Gentle, effective, and made with love. Discover the Unami difference. Call to Action: Shop Your Glow Up.
• •Headline: From Our Heritage to Your Skincare Ritual. Body: Inspired by generations of Ghanaian skincare traditions, Unami Skincare brings you the potent purity of African Black Soap and rich Shea Butter. Our founder, Cerwaa Bonsu, pours her heart and heritage into every formulation, ensuring effective, natural care for skin that deserves to shine. Experience the legacy. Call to Action: Explore Our Story & Products.
• •Headline: Sensitive Skin? Meet Your Soothing Solution. Body: We hear you. Finding effective skincare that doesn't irritate can be a journey. Unami Skincare is committed to gentle yet powerful natural ingredients. Our customers rave about how our products calm, clear, and brighten even the most sensitive complexions. Finally, skincare that works *with* your skin. Call to Action: Find Your Perfect Match.
• •Headline: Real Results. Real Reviews. Real Radiance. (Focus on Social Proof) Body: "This cleared up my son's face from day one!" - "My skin has never looked better." - "Customer for life!" Don't just take our word for it. Thousands are experiencing the Unami glow. Our Perfect & Even Skin Facial Wash and Dark Spot Corrector are transforming skin, naturally. Ready for your before-and-after? Call to Action: See More Testimonials & Shop Bestsellers.
• •Headline: More Than Just Skincare, It's a Commitment. Body: At Unami, "natural" isn't just a buzzword. It's our promise. From ethically sourced shea butter supporting women in Ghana to meticulously researched organic ingredients, we're dedicated to skincare that's good for you and the world. Invest in your skin, empower a community. Call to Action: Learn About Our Values & Impact.