Brand Tone

Elegant & Sophisticated, Aspirational & Celebratory, Feminine & Empowering, Approachable Luxury, Engaging & Community-Oriented

Brand Values

• •Elegance and Style
• •Quality and Craftsmanship
• •Customer Experience
• •Individuality and Self-Expression
• •Passion and Determination
• •Accessibility (selective)

Best Practices

• •Always Emphasize Elegance and Quality: Whether describing a dress or a fragrance, the language should evoke sophistication, premium materials, and fine craftsmanship. Use words like "exquisite," "refined," "premium," "flawless."
• •Focus on the "Why" – The Special Moment: Connect the products to the emotions and significance of the occasions they are for. Highlight how SIA dresses make women feel confident, beautiful, and ready to celebrate.
• •Maintain a Balance of Aspirational and Accessible: While showcasing luxury, ensure some messaging (like rental options or accessible fragrance lines) makes the brand feel attainable and welcoming.
• •Adapt to the Platform, Not the Core Tone: While TikTok can be more playful, the underlying message of elegance and self-expression should remain. Instagram can be more visual and aspirational, while the website can be more detailed and informative. The core identity must shine through.
• •Incorporate the Brand Story: Weave in elements of passion, Romanian craftsmanship (for the Sia Collection), and the dedication to creating an unforgettable customer experience. This adds depth and authenticity to the brand voice.

Social Perception

Positive for Quality and Design, Appreciation for Customer Service, Seen as a Go-To for Special Occasions, Modern and Trendy, Potential for Confusion

Copy Examples

• •Instagram Post (New Collection): "Step into your moment. ✨ Our new collection has arrived, blending timeless elegance with modern allure. Each gown is a promise of confidence, crafted for the unforgettable. Discover the dress that tells your story. #SIAHouseOfDresses #EleganceRedefined #NewCollection"
• •Facebook Ad (Bridal): "Your dream day deserves a dress as unique as your love story. At SIA House of Dresses, we craft more than gowns; we craft memories. Made with passion in Romania, designed for your 'happily ever after.' Book your consultation today. #SIABridal #MadeInRomania #WeddingElegance"
• •Website Banner (General): "SIA House of Dresses: Where Elegance Becomes a Lifestyle. From exquisite occasion wear to luxurious fragrances, indulge in a world dedicated to beauty and impeccable style. Experience the Sia difference."
• •TikTok Video Caption (Rental Service): "Big event, but want to keep it smart? 😉 Rent your showstopper from SIA! ✨ All the glam, none of the long-term commitment. DM us to find your perfect rental! #SIARentals #DressToImpress #OradeaFashion #SustainableStyle"
• •Email Newsletter (Fragrance Launch): "Introducing Sia Fragrances – an olfactory journey where luxury meets accessibility. Crafted in Dubai, our new scents are designed to tell your unique story. Elevate your everyday with a touch of Sia elegance. Explore the collection."