Brand Tone

Empowering, Elegant, Inclusive, Confident, and Direct

Brand Values

• •Beauty & Self-Esteem
• •Quality & Craftsmanship
• •Inclusivity & Diversity
• •Cultural Celebration
• •Authenticity

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Empowering, Elegant, Inclusive, Confident), and provide 'do's and don'ts' for language and style. For example, 'Do: Use uplifting and affirmative language. Don't: Use overly casual slang.'
• •Prioritize 'You' Statements: Focus copy on the customer and how the products benefit them and make them feel (e.g., 'You deserve the best quality,' 'Enhance your beautiful curves comfortably'). This aligns with Umunde's current empowering tone.
• •Maintain Cultural Respect and Authenticity: When describing African attire, use correct terminology and highlight the cultural significance with reverence and understanding. This builds trust and resonates with the target audience.
• •Ensure Inclusivity in All Messaging: Consistently reiterate the brand's commitment to all body types in product descriptions, social media, and advertising. Use imagery that reflects this diversity. Umunde already emphasizes this, and it should remain a cornerstone.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, social media, emails) to ensure it aligns with the established brand tone and values. As the brand evolves, the tone might need subtle adjustments, always keeping the core message of 'You're Beautiful' central.

Social Perception

Customers perceive Umunde as a source for fashionable and event-worthy African attire. The brand aims to create a perception of elegance, quality, and empowerment, particularly for women with curves. Umunde likely benefits by association of positive feedback for unique designs and cultural expression in the African fashion space.

Copy Examples

• •UMUNDE: Where African Elegance Meets Unapologetic You. Discover attire that celebrates your curves and your culture. Because you are beautiful.
• •Drape yourself in the exquisite craftsmanship of our Damask Bubu. Designed not just to fit, but to honor your unique silhouette. Command the room, effortlessly.
• •Own your story. Own your style. Our latest collection of African-inspired gowns is here to help you do just that. For every curve, every occasion, every beautifully unique woman. #Umunde #AfricanFashion #BodyPositivity #ElegantAttire
• •Step Into Your Power: New Arrivals at Umunde Are Here!
• •At Umunde (meaning 'You're Beautiful'), we believe fashion should empower. We curate stunning African attire for all women, all sizes, because your beauty deserves to be celebrated, comfortably and elegantly.