Brand Tone

Authentic & Genuine, Gourmet & Refined, Passionate & Enthusiastic, Welcoming & Bon Vivant, Curated & Knowledgeable, Charming & Evocative

Brand Values

• •Authenticity: Sourcing and offering genuine French and high-quality international gourmet products.
• •Quality: Prioritizing the excellence and superior taste of their offerings.
• •Culinary Heritage: Celebrating and promoting French gastronomic traditions and culture.
• •Passion for Food: A deep-seated love for fine foods and the joy they bring.
• •Customer Delight: Ensuring a positive and enriching experience for every customer, sharing knowledge and offering a warm welcome.
• •Discovery & Experience: Providing an opportunity for customers to explore and enjoy unique flavors and products.

Best Practices

• •Embrace 'French Flair' Authentically: Use evocative language that suggests French elegance, tradition, and a love for good food (e.g., 'délicieux,' 'terroir,' 'art de vivre') but ensure it feels natural and not forced. Sprinkle in French words where appropriate if your audience understands them, or explain their charm.
• •Focus on Sensory Details & Quality: Describe the taste, texture, aroma, and origin of products. Highlight the craftsmanship and superior quality that defines 'gourmet.' Instead of just saying 'good cheese,' say 'creamy Camembert with earthy notes.'
• •Maintain a Passionate and Welcoming Voice: Write as if you're enthusiastically sharing a wonderful discovery with a friend. Be informative but also convey the joy and passion behind the products. Keep the tone approachable even when talking about sophisticated items.
• •Tell the Story Behind the Products: Briefly share details about the origin, the producer, or the traditional methods used to create the items. This reinforces authenticity and value.
• •Use Consistent Terminology and Visuals: Ensure that the language used across all platforms (website, social media, ads, in-store signage) aligns with the established tone and values. Visuals should always be high-quality, reflecting the premium nature of the products.

Social Perception

L'Epicerie Mallorca (and its Alcudia counterpart) is generally perceived as a premium destination for authentic French and gourmet products. Customers associate the brand with high quality, unique selections that are hard to find elsewhere, and a genuine taste of French culinary culture. The staff are often noted for being friendly and knowledgeable. It's viewed as a place for treats, special occasions, or for those seeking specific French ingredients. There's an appreciation for the 'authentic delicatessen' feel.

Copy Examples

• •Step into L'Epicerie Mallorca and find yourself in a charming corner of France, right here in Palma. Discover authentic gourmet treasures, from the finest cheeses to exquisite wines. Taste the passion in every product.
• •Just arrived: Indulge in the quintessential taste of France. Our new selection of artisanal Foie Gras is waiting to elevate your next celebration. Pure French tradition, exquisitely rich.
• •Uncork the spirit of France! Explore our curated collection of French wines – from bold Bordeaux to crisp Sancerre. Let our experts help you find the perfect bottle to accompany your gourmet journey. Santé!
• •More than just a shop, L'Epicerie Mallorca is an experience. Wander our aisles, discover new flavours, and let the aroma of authentic French delicacies transport you. Your Parisian pantry awaits in Palma.
• •What's your dream French cheese board? 🧀🇫🇷 Tell us your must-have fromages! Find them all, plus the perfect accompaniments, at L'Epicerie Mallorca. #FrenchCheese #GourmetPalma #LEpicerieMallorca