Brand Tone

Calm & Mindful, Artisanal & Appreciative, Warm & Connecting, Aspirational yet Accessible

Brand Values

• •Meaningful Connections
• •Conscious Living
• •Craftsmanship & Authenticity
• •Beauty in Imperfection (Wabi-Sabi)
• •Sustainability & Ethical Responsibility
• •Simplicity & Minimalism

Best Practices

• •Embrace Sensory Language: Use words that evoke touch, sight, and feeling (e.g., "smooth glaze," "warm glow," "earthy texture," "quiet comfort"). This aligns with the tactile nature of homewares and the brand's mindful approach.
• •Tell a Story (Subtly): Hint at the inspiration, the maker's touch, or the intended feeling of a product. This adds depth and connects with the value of craftsmanship and meaningful objects.
• •Use Calm & Evocative Verbs/Adjectives: Opt for words like "discover," "invite," "embrace," "gentle," "thoughtful," "serene," "authentic," "understated." Avoid overly salesy or urgent language.
• •Maintain Visual-Verbal Harmony: Ensure the copy directly reflects and enhances the minimalist, natural, and calm aesthetic of the visuals. The words should feel like an extension of the image.
• •Focus on "Being" and "Feeling" over "Having": Frame the products not just as items to own, but as conduits for experiences like peace, connection, mindfulness, and appreciating beauty. Consistently reinforce the "why" behind the products.

Social Perception

Aesthetically Pleasing & High Quality, Calming & Inspiring, Unique & Artisanal, Trustworthy (emerging)

Copy Examples

• •Pause. Breathe. Connect. Our new handcrafted mug, shaped by hand and inspired by morning light. Each curve and subtle imperfection tells a story of slow, mindful creation. Perfect for those quiet moments that belong only to you. Discover the collection – link in bio. #UmèStudio #HandmadeCeramics #MindfulMoments #WabiSabiHome #ConsciousLiving
• •Invite tranquility into your space with our [Scent Name] candle. Hand-poured using natural soy wax and infused with a blend of [key essential oils/fragrance notes], this candle is designed to create an atmosphere of calm and gentle reflection. The minimalist ceramic vessel, itself a piece of art, can be repurposed long after the flame has faded. Embrace the simple ritual of light and scent. #UmèStudio #NaturalCandles #HomeSanctuary #ArtisanalHome
• •Finding beauty in simplicity. A single stem, a thoughtfully crafted vase. Our [Vase Name] ceramic vase, with its organic form and earthy glaze, is a quiet reminder to appreciate the small, beautiful details in everyday life. Create your own moment of still. Shop our collection of artisanal homewares. #UmèStudio #MinimalistDecor #ScandinavianDesign #JapaneseInspired #HandmadeVase
• •At UMÉ STUDIO, we believe your home should be a sanctuary – a place for meaningful connection and quiet contemplation. Each piece in our collection is thoughtfully designed and crafted with natural materials, intended to bring a sense of calm and understated beauty to your daily rituals. It's more than just homeware; it's an invitation to live more consciously. Explore our latest arrivals and find objects that tell your story. #UmèStudio #ThoughtfulLiving #HomewareStory
• •From earth to home. ✨ Witness the slow, mindful journey of our ceramics, each piece shaped with intention and care. Bringing a little calm to your everyday. #UmèStudio #PotteryLove #HandmadeProcess #ArtisanMade #SlowLiving #AmsterdamCraft