Tono de Marca

aspirational, stylish, and expressive, with a friendly and engaging approach

Valores de Marca

• •Self-Expression and Individuality
• •Style and Fashion
• •Quality and Craftsmanship
• •Customer-Centricity
• •Empowerment (Subtle)

Mejores Prácticas

• •Emphasize "You" and Self-Expression: Consistently use language that puts the customer and their individuality at the forefront. Frame products as tools for them to express their unique style and personality.
• •Use Aspirational and Stylish Language: Incorporate words that evoke a sense of fashion, trendiness, and elevated style (e.g., "chic," "luxe," "statement," "signature," "curated").
• •Maintain a Positive and Engaging Voice: Keep the tone upbeat, friendly, and inviting. Encourage interaction by asking questions and using calls to action that invite sharing or personalization.
• •Highlight Personalization as a Key Feature: Ensure that the customizable aspects (letters, charms, etc.) are frequently and clearly communicated as a core benefit.
• •Be Visually Congruent: While this is about copywriting, ensure the tone of the text aligns with the visual branding. If the visuals are vibrant and modern, the copy should reflect that energy. The copy should complement the stylish and personalized imagery seen on Instagram and TikTok.

Percepción Social

generally positive, particularly regarding the aesthetics and personalization of their products

Ejemplos de Copy

• •Headline: Your Phone, Your Signature. Body: Don't just carry a phone, wear your story. UMBI Club Official lets you design a case that's as unique as you are. Choose your letters, pick your charm, and let your style speak volumes. #ExpressYourUMBI
• •Headline: Beyond Protection. It's a Statement. Body: Your tech is an extension of you. Dress it accordingly. Our handcrafted leather cases and personalized charms are designed for the individual who values style as much as substance. What will your UMBI say today?
• •Headline: Little Details, Big Impact. Body: From your initials to a charm that sparkles with your personality, transform your everyday essential into a chic accessory. UMBI Club Official: Where style gets personal. Discover your next favorite piece.
• •Headline: Gift Uniquely. Gift UMBI. Body: Looking for a present that truly stands out? Give the gift of personalized style with an UMBI Club Official accessory. It’s more than a gift; it’s a personal touch they’ll carry every day.
• •Headline: Spotted: Your New Favorite Accessory. Body: Join the club of style-makers turning heads with their personalized UMBI gear. From luxe leather to playful charms, make it unmistakably yours. Show us how you #UMBIstyle!