Brand Tone

Aspirational and Elegant

Brand Values

• •Exceptional Craftsmanship
• •Timeless Elegance
• •Heritage
• •Quality
• •Exclusivity

Best Practices

• •Use Evocative and Elegant Language: Always choose sophisticated and descriptive words. Instead of 'nice' or 'beautiful,' use terms like 'exquisite,' 'ethereal,' 'regal,' 'meticulous,' and 'resplendent.'
• •Focus on Storytelling, Not Just Selling: Frame every garment as a piece of a larger narrative. Talk about the inspiration, the craftsmanship, and the legacy it represents. The goal is to sell a dream, not just a dress.
• •Maintain a Formal and Aspirational Tone: Address your audience with respect and professionalism. The copy should elevate the reader, making them feel like they are part of an exclusive world. Avoid slang, overly casual phrasing, and aggressive sales tactics.
• •Emphasize Core Values Consistently: Ensure that the values of craftsmanship, heritage, and timeless elegance are woven into every piece of communication from product descriptions to social media captions. This reinforces brand identity and builds trust.
• •Keep it Concise and Powerful: While the language is sophisticated, it should not be overly verbose. Luxury is often conveyed through confident, impactful statements. A short, poetic phrase can be more powerful than a long paragraph.

Social Perception

UMAR KHAN is perceived by the public as a premium, high-end couturier specializing in intricate bridal and formal wear for both men and women. The brand is associated with regal splendor and sophisticated events. Customers and followers view it as a go-to label for significant life occasions, trusting it to deliver statement pieces that are both luxurious and rooted in a rich design heritage. The perception is that of an artisan rather than a mass-market producer.

Copy Examples

• •A symphony of celestial details and timeless grace. Our latest bridal creation is a tribute to the art of heritage craftsmanship, designed not just for a day, but for a lifetime of cherished memories. Step into your story with UMAR KHAN.
• •Elegance is an attitude. Our new collection of menswear is meticulously crafted for the discerning groom who commands presence. Discover the perfect ensemble for your defining moment. UMAR KHAN: Where tradition meets modern sophistication.
• •Introducing 'The Royal Heirloom' Collection. Each piece is a narrative of regal splendor, weaving together the finest threads of tradition with a contemporary vision. Explore a new era of elegance.
• •Subject: An Invitation to Timeless EleganceDear [Name], We believe that true style is a legacy. As a valued member of the UMAR KHAN family, we are delighted to grant you an exclusive first look at our forthcoming formal wear collection an ode to the intricate beauty and grace that define our heritage. Prepare to be enchanted.
• •Let the fabric tell the story. Our latest fashion film captures the ethereal movement and exquisite detail of the 'Aura' collection. Immerse yourself in a world of unparalleled beauty and craftsmanship. #UmarKhan #PakistaniCouture #BridalDreams